Over the summer, Netflix launched a partnership with France’s TF1 to bring its channels and on-demand content to subscribers.
Now, the streamer wants to strike more deals like this.
Following its third-quarter financial results, Netflix said, “We’ll continue to expand our entertainment offering through licensing and new ways to bring more third-party content to our service, like our TF1 partnership in France. Our audience, which is approaching one billion people, and our best-in-class product capabilities, make us great partners for studios, networks and creative talent.”
There have been suggestions that Netflix could become the home for tiles from the likes of NBCUniversal’s Peacock and Fox One, which would give Netflix subscribers access to more live sports such as the NFL as well as more entertainment programming.
The company said that it was “pleased” with its TF1 partnership, which features scripted dramas such as Broceliande and Erica and France’s version of The Voice.
“This partnership enables us to provide our French members with even more highly local series, film, news and sports programming, all within a frictionless choosing and viewing experience that complements our French slate and global programming. We’re pleased with the TF1 partnership and the early metrics indicate that it’s generating incremental viewing in France,” it noted in a letter to shareholders.
Talking of international, the streamer also highlighted a number of its global projects over the last quarter including Plastic Beauty, which it said is “on track” to be its most-viewed series in Japan, The Secret Woman, which is “trending” to be its most-viewed Danish title ever, El Chapo, which is set to become its second most-viewed Mexican title globally, and The Perfect Lie, which is “on track” to become its most-viewed series out of the Netherlands.
“These hits reflect our decade-long commitment to creating content around the world that resonates locally, and has the potential to travel globally,” it noted.
The streamer also addressed the concern about the growth of its “view hours”. It said that engagement “remains healthy”.
“But we do seek to accelerate growth in view hours as well, and we’re confident we’ll do that by relentlessly focusing and executing against the aforementioned strategy,” it admitted.