‘It’s a whole ‘nother level of hate’: Pro-Palestinian groups target Oregon Hillel director

The fall semester at Oregon Hillel started with a stolen sukkah. Days later, the director found his face plastered on flyers around University of Oregon’s campus, branding him “Enemy of the People.”

Then came the Oct. 7 anniversary, when pro-Palestinian demonstrators marched to the Hillel House and set fire to an American-Israeli flag on the sidewalk outside.

“It’s a whole ‘nother level of hate and protesting,” said Oregon Hillel Director Lenny Steinberg. “These intimidation factors are starting to grow.”

A tense start

Oregon Hillel serves the University of Oregon in Eugene along with Oregon State University in Corvallis, where the sukkah was stolen. After being up for only a few days, the entire structure, its decorations and everything in it disappeared. The theft is still under investigation and it’s unclear if it was hate motivated.

For Steinberg, who has led Oregon Hillel since 2024, the incidents marked a tense start to the school year — but not an entirely unexpected one. Tensions in Eugene have run high since the Hamas attacks on Israel in 2023 and the subsequent war in Gaza. The university saw an encampment, protests that sometimes offered support for Hamas, the tearing down of Israeli hostage posters and a drawing of a swastika on a dorm bulletin board.

During the spring semester, Oregon Hillel scheduled an event with the 2021 Miss Israel title holder Noa Cochva. She planned to speak with students and answer questions about her home country, but decided to cancel the event due to protests and safety concerns. Instead, she spoke with Hillel students off campus.

While anti-Israel protests are now commonplace across American campuses, protesters’ demands in Oregon have gone beyond simply calling for their university to cut ties with Israel, they want their university to cut ties with Hillel.

“The director of Oregon Hillel supports the continuation of Zionism and genocide in Palestine,”  the flyers state. “Hillel off Campus!!!”

A QR code on the posters links to an article about how students in the academic senate at the New School voted to defund and cut ties with Hillel. The New School did not ban Hillel, as the students had no authority to make such a decision.

Steinberg said campus security footage captured two masked individuals wearing sunglasses and all-black clothing putting up the flyers. Four campus activist groups posted an online statement defending the flyers but didn’t explicitly claim to be responsible for them.

“The poster says nothing about Judaism,” the statement reads in all caps. “The reality of the situation is that Oregon Hillel, a staunchly Zionist group, and the administration create a dangerous space for Jews by synchronizing a Zionist agenda with Judaic practice on campus.”

The statement was shared on Instagram by the local chapters of Jewish Voice for Peace, Revolutionary Women’s Committee, Young Democratic Socialists of America and the Eugene Revolutionary Study Group. None of the organizations responded to the Forward’s request for comment.

Steinberg said that, when he saw the flyers, his first thoughts were about the safety of his family, himself and the Jewish community. While he was directly targeted in the posters, he said many Jews reached out to him with their own safety concerns.

Steinberg took offense at the poster, saying it was spreading lies about him and that he in no way supports genocide. As for the accusation of being a Zionist, he said those who distributed the poster have a different definition of the term than he does. He believes that to them, Zionism means Jewish supremacy in Israel, full support of the Israeli government, support for settlers in the West Bank and denial of Palestinians’ right to self-determination.

To him, Zionism means having an ancestral home and self-determination alongside Arabs.

“Zionism doesn’t necessarily, to me, mean everything has to be Jewish,” he said. “It doesn’t mean that the State of Israel gets everything right. They don’t. We don’t get everything right here, but it’s my home, and I love it for all of its amazing beauties and even its flaws.”

Oregon’s Hillel is not unique. It fosters Jewish community through events and offers a space for students to gather, and like many Hillels, funds trips to Israel via both the Birthright and Perspectives programs. Birthright is the free 10-day trip to Israel offered to young adults with one Jewish parent, while Perspectives is a trip offered to students of Jewish and non-Jewish backgrounds to experience both Israel and parts of the West Bank.

Throughout his professional career, Steinberg, 38, has worked for numerous Jewish organizations including the Jewish Federation, the Jewish Community Center in Portland and most recently the Jewish fraternity Alpha Epsilon Pi. Given his line of work he was well aware of the “encampments, and political climates and what hostilities there might be” brewing on campuses before he took the Hillel position in 2024.

“Still, I don’t think any of that truly prepared me for what’s really transpired and happened over these last few weeks,” he said.

While the pro-Palestine groups that shared a statement on the flyer insist it is not antisemitic, Steinberg disagrees. He argues the posters are intended to make Jews feel uncomfortable, while calling for the removal of one of the only Jewish groups on campus.

“That to me is antisemitism masked heavily in anti-Zionism,” he said.

While these events have strained the Jewish community, Steinberg said students have displayed “resilience.” Dozens of people donated to the Corvallis’s new sukkah, the University of Oregon and multiple politicians made statements supporting the Jewish community, and many attended Hillel’s recent unity shabbat.

“Students came, and for the first time in almost two weeks, you could see the weight lifted off their shoulders,” Steinberg said. “You could see that they felt like they belonged and they actually mattered at a time when so many other people are telling them ‘you don’t.’”

Molly Myers is an editorial intern at the Forward. Read full bio →

We believe that there shouldn’t be any barriers to quality, independent Jewish news. That’s why we invite millions to read and share our journalism without a paywall or subscription.

But did you know that only 2% of Forward readers donate to support us?

While the Forward is free to read, it isn’t free to produce. Big stories — like deep dives into the antisemitism data, political scoops or reporting trips to college campuses  —  take months of research and fact-checking. All while we keep you informed of what you need to know each day.

Reader support is the only way that we are able to do this work. If you find value in what we do, please support our nonprofit newsroom.