Agibank is the new main sponsor of Santos Futebol Clube. The agreement runs through the end of the 2026 season. The brand will occupy the main space on the front of the professional men's team jersey and is expected to debut this Sunday, October 18, in the match against Fluminense at the Maracanã, broadcast nationwide on TV Globo.
The partnership connects Agibank's positioning as a bank proudly serving everyday Brazilians with the tradition of a club woven into the history and cherished memories of Brazilian football. With a fan base spanning generations, Santos FC offers the brand an opportunity to connect with diverse audiences through a passion shared by millions of Brazilians.
“Agibank's arrival as a sponsor, taking one of the most prominent spots on our sacred jersey, is further proof of the strength of the Santos FC brand and the credibility of our management. Partnerships like this are important for maintaining a strong team and carrying out projects under development. Finding new revenue streams is a constant focus. Santos FC and Agibank will play together,” says Marcelo Teixeira, president of Santos FC.
“Santos brings together a tradition spanning generations, a strong connection with everyday Brazilians, and an extensive digital reach. It was the Brazilian football club with the highest social media growth and engagement in 2025 and 2026, and its squad features stars such as Neymar, Coutinho, and Gabigol. This combination makes the partnership a strategic asset for Agibank, with the potential to increase our brand recognition and strengthen our connection with millions of Brazilians,” says Matheus Girardi, Agibank's CMO.
About Agibank
Agibank offers a banking experience that welcomes and empowers all Brazilians through a business model unique in Brazil. Designed to serve a customer base representing the majority of Brazil's population, our model addresses needs that remain outside the priorities of major traditional banks and digital-only banks. We fill a gap in the market by serving often-overlooked customers with quality and dignity.
Our hybrid model combines a fully digital bank that is fast and easy to use with physical locations offering a welcoming, efficient, and accessible in-person experience for all Brazilians.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.