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The Minister of Art, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa, has unveiled the D30 Platform, a technology-driven initiative designed to attract investment, create jobs and boost Nigeria’s creative and tourism industries.
Musawa unveiled the platform, also known as Destination 2030, at its official launch, describing it as a major step towards transforming the country’s cultural and creative assets into measurable economic growth.
She said the platform would provide reliable data, research, sectoral mapping and economic intelligence to guide government policies, support businesses and help investors identify viable opportunities.
According to the minister, Nigeria’s music, film, fashion, visual arts, literature, cultural heritage and tourism industries possess enormous economic potential but have been constrained by inadequate access to comprehensive and reliable data.
“We have not always had the reliable, accessible and comprehensive data required to understand the true scale of our opportunities,” she said.
Musawa explained that D30 would improve the visibility of the creative and tourism sectors, identify investment opportunities, highlight infrastructure gaps and support evidence-based decision-making.
She said the initiative aligned with President Bola Tinubu’s Renewed Hope Agenda and the Federal Government’s commitment to economic diversification, enterprise development and job creation.
The minister disclosed that the ministry’s strategic roadmap targets the creation of more than three million jobs and a $100 billion contribution to Nigeria’s Gross Domestic Product (GDP) by 2030.
She, however, stressed that achieving the targets would require strategic investments, stronger institutions, improved infrastructure and effective collaboration between government and the private sector.
“D30 is an important part of building that foundation. It will help us understand where economic opportunities exist, where resources are most urgently required, and how government interventions and private investments can deliver meaningful results,” she said.
The minister noted that the creative economy and tourism were closely connected, explaining that Nigerian films, music, festivals and cultural heritage could promote the country internationally and stimulate demand for local businesses and services.
She called on ministries, departments and agencies, state governments, industry associations, research institutions and private-sector operators to contribute to the platform’s development and sustainability.
Musawa also commended Cavista, the technology development partner, and the Ministry’s project team for their contributions to developing the platform.
Earlier, the Permanent Secretary of the Ministry, Abdulkarim Ozi Ibrahim, said D30 would provide a centralised source of information and economic intelligence to improve planning, policymaking and investment decisions.
He noted that the platform would enable investors to identify emerging opportunities and industry clusters while helping entrepreneurs make informed commercial decisions.
Ibrahim said achieving the ministry’s targets of three million jobs and an additional $100 billion contribution to GDP by 2030 would require credible information, institutional partnerships and an enabling investment environment.
He urged stakeholders to sustain their collaboration, noting that the platform’s success would depend on the quality of its data and its ability to attract investments, empower businesses and create employment.
He emphasised that D30 was not merely a database but a strategic tool for translating Nigeria’s creative and tourism potential into tangible economic benefits.
Cavista, NBS back data-driven tourism, creative economy development
Similarly, Executive Director and Vice President, Government and External Affairs at Cavista Holdings, Olumide Olayomi, pledged the support for Nigeria’s efforts to strengthen the tourism and creative economy through reliable data, strategic investments and evidence-based policymaking.
He said the platform would help government and businesses identify investment opportunities, improve planning and drive economic growth across the sectors.
Olayomi said Nigeria’s rich cultural heritage, tourism destinations and vibrant creative community had enormous potential to generate employment, attract investments and stimulate economic activities.
However, he stressed that unlocking the potential required credible data to identify opportunities, assess infrastructure gaps, determine investment needs and measure progress.
He disclosed that Cavista Technologies, a subsidiary of Cavista Holdings, provided private funding and technical expertise to develop D30 in partnership with the ministry.
According to him, the platform brings together information on creative and cultural industries, tourism infrastructure, sector interventions, tourist attractions and creative professionals to support informed decision-making.
Olayomi said Cavista Holdings aligned with the minister’s ambition to generate $100 billion and create three million jobs from tourism and the creative economy by 2030, noting that achieving the target would require sustained collaboration between the public and private sectors.
He added that the company’s involvement complemented its investment in the tourism industry through Glocient Hospitality, which owns and operates Ikogosi Warm Springs Resort and Conference Centre in Ekiti State.
The resort, he said, was recognised as Nigeria’s Best Holiday Resort in 2023, 2024 and 2026.
In a goodwill message, the Statistician-General of the Federation and Chief Executive Officer of NBS, Prince Adeyemi Adeniran, represented by his Technical Assistant, Moses Waniko, described D30 as a significant step towards improving data management, accessibility and evidence-based decision-making.
Adeniran said the success of the platform would depend on the quality, consistency, reliability and comparability of its data.
He pledged the bureau’s collaboration with the ministry to strengthen data collection, harmonise methodologies and ensure compliance with national and international statistical standards.
He said the partnership would improve the availability of credible tourism statistics, strengthen institutional capacity and provide evidence for monitoring sector performance, evaluating policies and identifying emerging investment opportunities.
The NBS chief reaffirmed the bureau’s commitment to producing reliable official statistics to support government, private-sector operators, development partners and researchers.
Both organisations expressed optimism that effective implementation of D30 would improve transparency, attract investments and position tourism and the creative economy as important drivers of inclusive and sustainable national development.
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