In a significant expansion of its global footprint, Swiss technology major Logitech has officially commenced manufacturing operations in India. Partnering with a local electronics manufacturing services provider, the company has set up assembly operations at a facility in Manesar, Haryana. The move marks a major milestone in Logitech’s 45-year history as it seeks to deepen its engagement with the rapidly growing Indian market.
In an exclusive interaction with The Hindu, Delphine Donné, Vice President and General Manager of Personal Work Solutions at Logitech, alongside Sree Chenincherry, Chief Supply Chain Operations Officer, detailed the strategic vision behind their India manufacturing foray, the role of artificial intelligence in personal workspace hardware, and plans to integrate local production with their global supply chain network.
Highlighting the operational rationale behind the move, Chenincherry stated that establishing assembly capabilities in India is rooted in a market-driven strategy designed to enhance operational agility and supply chain resilience.
“For us, it is a market story of how we get closer to the consumer to build our operational agility and resilience,” Chenincherry explained. “India is an important market for us with immense potential. We have a mandate to get closer to customers here and serve them better.”
The Manesar plant has initially begun production with Logitech’s personal workspace solutions, starting with webcams, before expanding into pointing devices such as mice and keyboards. Rather than viewing the partnership as a standalone agreement, Logitech views it as the foundation of a broader ecosystem engagement.
“We wanted to work with multiple ecosystem partners because we have a diverse portfolio of products,” Chenincherry added. “Our approach isn’t simply asking a partner to build and deliver a product. It’s about helping them elevate their process, quality testing, and manufacturing standards to meet our global benchmarks.”
While the immediate focus of the Manesar facility remains catering to domestic Indian demand, Logitech acknowledged that utilising India as an export hub could present a viable long-term opportunity once local capabilities mature.
The commencement of local assembly complements Logitech’s existing commercial and research and development (R&D) presence in the country. The company operates a major R&D hub in Chennai, which serves both global product development and localized enterprise requirements.
Donné emphasised the structural advantage of combining local production with R&D and commercial operations, “Ideally, as an operations person, you want to be close to R&D and close to the market. This gives us the best of both worlds. When we started in Chennai, it was very much focused on quality control and software. Today, it has evolved to hardware engineering and built-in AI optimisation for our global product line.”
The Chennai center also enables Logitech to customise firmware, authorisation protocols, and hardware configurations for Indian enterprise clients, particularly across Global Capability Centers (GCCs) and large corporate deployments.
The push into local manufacturing comes at a pivotal juncture as artificial intelligence transforms human-computer interaction. Donné noted that the explosion of generative AI and remote working models has elevated personal workspace peripherals from simple input devices to crucial interfaces connecting users with digital AI agents.
“In the age of AI, hardware solutions have never been as relevant,” Donné said. “We are the main point of connection between users and digital systems. Our hardware acts as the extension of a user’s hands, eyes, ears, and voice to provide commands to AI tools, while simultaneously serving as the eyes and ears of AI agents.”
Logitech currently holds a dominant position in the Indian market, commanding over 40% market share in the mid-to-high-end computer peripheral segment and 75% market share in webcams. Donné revealed that Logitech is experiencing strong growth across both its consumer and enterprise (B2B) verticals in India, propelled in part by the rise of quick-commerce delivery platforms and expanding enterprise IT investments.
Sustainability also remains central to Logitech’s operational roadmap in India, they said. More than 80% of Logitech’s Personal Workspace Solutions portfolio is manufactured using post-consumer recycled (PCR) plastic, alongside low-carbon aluminum and 100% recyclable cardboard packaging. The company is actively pursuing a target to halve its global carbon emissions by FY30.
“Elevating the capabilities of our ecosystem partners is crucial here,” Donné remarked. “Molding standard plastic is straightforward, but doing so using 80% PCR plastic while maintaining identical quality, texture, and structural integrity requires advanced technical standards. That is the differentiation we bring to our local manufacturing partners.”
When asked about addressing counterfeit products in local electronics hubs, Donné acknowledged the industry-wide challenge, noting that Logitech relies on continuous market monitoring alongside strong brand storytelling and product tracking technologies to preserve market integrity.
Looking ahead, both executives expressed optimism regarding Logitech’s expanding footprint in India. “We have never been as excited about the potential of Logitech in India,” Donné concluded. “Between manufacturing, AI transformation, B2B opportunities, and new product innovations, this is really a new beginning for us.”