- Indian cities have been commissioning digital twin models of themselves—for disaster management, traffic control, and urban planning
- So far, these models have largely been used to track down unpaid property tax cases
- While there is a national policy for building digital twins, the execution has been left to urban local bodies, which is limiting their use
- Genesys, the company behind most of these models, is turning to the private sector as its next big customers
Every monsoon, the engineers at Khadakwasla dam, just outside Pune in Maharashtra, have a tough calculation on their hands. They have to decide when to open the gates and how far to let the Mutha River flood the city.
Whatever they decide, parts of Pune will go under, as the last three monsoons have shown. In July 2024, the dam released 35,000 cubic feet of water a second, displacing over 4,000 people across the city. This July, residents of Ekta Nagari, a neighbourhood situated right on the riverbank, received warnings at night to move their belongings off the ground floor, hours before some of the dam gates were opened.
Keeping the gates shut is, unfortunately, not an option. Rainfall in the hills to the west fills the reservoirs along the Mutha River and its tributaries—the very ones which supply Pune’s drinking water. The engineers need to keep it as full as possible to last the city until the next monsoon. But once the dams fill up, the gates have to be opened, and the river downstream swells almost immediately. The calculation is about getting the timing just right.
This is exactly the kind of problem a city’s digital twin is designed to solve.
Pune has one too. In April 2024, the city’s municipal corporation hired Mumbai-based Genesys International to build a twin of the city: a 3D model, updated regularly, with predictive analysis that can run several “what-if” scenarios—like, what if we open all the 11 gates of the dam at 5.30 am on a rainy Sunday in July. In a demo seen by The Ken, the model showed which parts of the city would go under at a given rainfall or river level.
But instead, in Pune, so far, the technology is being used to find property-tax defaulters. In May this year, nearly Rs 75 crore was collected from just 90 properties in missing tax, according to civic officials’ estimates.
Since 2018, Indian cities have committed over Rs 500 crore to building 10 digital twins. Genesys holds eight of these city contracts—including Mumbai, Ahmedabad, Varanasi, and the ever-flooding Pune.
And Pune is not the only city using it to curb tax evasion. Mumbai’s Rs 155-crore twin too is being plugged first into property tax, building approvals, and estate management.
Credits

India built digital twins of cities to predict floods. It’s now using them to find tax evaders
Mrunmayee Kulkarni
Know someone who'd appreciate this read?
Share this story with them.
This story is only available to subscribers of The Ken.
Already a subscriber? Log in
The only business subscription you need
Unrivaled analysis and powerful stories about businesses from award-winning journalists.
Read by 5,00,000+ subscribers globally who want to be prepared for what comes next.
-
MOST POPULAR
Only Free
+ Premium Podcasts
Only Free Podcasts
Access to podcasts covering the hottest business and startup trends in India
Only Free Podcasts
Access to podcasts covering the hottest business and startup trends in India
Partner Account Access
Partner Account Access
Get two independent Premium accounts
Partner Account Access
Get two independent Premium accounts
Gift a 1 Year Subscription for Free
1+1 subscription
Gift a subscription to The Ken to anyone you like
1+1 subscription
Gift a subscription to The Ken to anyone you like
App Access
iPad App Access
Priority Access
To new product offerings, features, community features, and events
Daily Long-form
Stories
Daily Long-form Stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Daily Long-form Stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Only Subscriber
+ Premium
Newsletters
Only Subscriber Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Only Subscriber Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Visual Stories
Only Free
+ Premium Podcasts
Free + Premium Podcasts
Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.
Free + Premium Podcasts
Covering the most interesting workplaces, career and business trends, along with candid conversations with founders and business leaders.
2 Years
Archive access to the last two years of stories
2
Simultaneous browser sessions
+
1
Android/iOS App
Free + Premium Podcasts
Free + Premium Podcasts
Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India
Free + Premium Podcasts
Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India
Partner Account Access
Partner Account Access
Get two independent Premium accounts
Partner Account Access
Get two independent Premium accounts
Gift a 1 Year Subscription for Free
1+1 subscription
Gift a subscription to The Ken to anyone you like
1+1 subscription
Gift a subscription to The Ken to anyone you like
App Access
iPad App Access
Priority Access
To new product offerings, features, community features, and events
Daily Long-form
Stories
Daily Long-form Stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Daily Long-form Stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Subscriber + Premium Newsletters
Subscriber + Premium Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Subscriber + Premium Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Visual Stories
Visual stories
Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Visual stories
Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Free + Premium Podcasts
Free + Premium Podcasts
Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.
Free + Premium Podcasts
Access to the collection of premium podcasts that cover the most interesting workplaces, career, and business trends, along with candid conversations with founders and business leaders.
Unlimited
Access to all The Ken's Archives
2
Simultaneous browser sessions
+
2
Android/iOS App + iPad App
Free + Premium Podcasts
Free + Premium Podcasts
Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India
Free + Premium Podcasts
Access to our entire collection of premium podcasts covering the most interesting business, career, and startup trends in India
Partner Account Access
Partner Account Access
Get two independent Premium accounts
Partner Account Access
Get two independent Premium accounts
Gift a 1 Year Subscription for Free
1+1 subscription
Gift a subscription to The Ken to anyone you like
1+1 subscription
Gift a subscription to The Ken to anyone you like
App Access
iPad App Access
Priority Access
To new product offerings, features, community features, and events
Daily Long-form
Stories
Daily Long-form stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Daily Long-form stories
Daily long-form stories from India’s startup ecosystem, internet economy, and publicly-listed tech and consumer companies.
Subscriber + Premium Newsletters
Subscriber + Premium Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Subscriber + Premium Newsletters
Topical and sharp weekly industry newsletters covering e-commerce, retail, fintech, personal finance, edtech. Fresh and original weekend newsletters like The Nutgraf and First Principles.
Visual Stories
Visual Stories
Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Visual Stories
Understand business the way it’s meant to be seen, through charts, graphs, and infographics.
Free + Premium Podcasts
Free + Premium Podcasts
Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.
Free + Premium Podcasts
Access to the collection of premium podcasts that cover the most interesting workplaces, careers, and business trends, along with candid conversations with founders and business leaders.
Unlimited
Access to all The Ken's Archives
2 + 2
Simultaneous browser sessions
+
2 + 2
Android/iOS App + iPad App
Not ready to subscribe? Sign up for a free account.
Get complete access to select stories, free newsletters and podcasts.
Sign up for free Learn more
OR
Trusted by 5,00,000+ executives and leaders from the world’s most successful organisations and students at top post-graduate campuses
Sharp, Original, Insightful, Analytical, Handcrafted
Unrivaled analysis and powerful stories about businesses in India and abroad from award-winning journalists. Includes access to long-form articles, premium newsletters, and our top-ranked podcasts.
Coverage across Sectors, Companies, and Geographies
Decode the most significant shifts in business, technology, startups, and healthcare. All told through a combination of original reporting, beautifully visualised data, and compelling narratives.
Made even better by a 5,00,000+ community
Our subscribers include leaders from the world’s most successful companies, students at top post-graduate campuses, and smart, curious people who want to understand how business is shaping the future.
FAQs
We have three subscription plans - Basic, Premium, and Premium Duo.
- The Basic plan only gives you access to daily long-form stories, subscriber newsletters, free podcasts, and archive access for the previous two years. You won’t get our premium newsletters, premium podcasts, visual stories, and the iPad app.
- The Premium plan gives you complete access to all of The Ken’s products and features.
- The Premium Duo plan gives you complete access to The Ken for two independent accounts.
We publish sharp, original, deeply reported long-form stories from India’s startup ecosystem, internet economy, and publicly listed tech and consumer companies. Our stories are forward-looking, analytical, and directional—supported by data, visualisations, and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.
Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, and edtech, alongside weekend newsletters like The Nutgraf and First Principles.
Yes, you can upgrade to a higher plan while your current subscription is still active. Our system will automatically give you a discount against the remainder of your current subscription.
You will get a discount equivalent to the time remaining in your current subscription.
Yes, we do have corporate subscriptions, corporate gift subscriptions, and campus plans for larger groups that wish to read The Ken together. Write to us at [email protected] and we'll help you with that.
Yes. You will have to upload a valid student ID card during checkout to avail the 50% discount. You can purchase a student subscription here.
We do not allow downloading and distribution of our stories. The Ken is a digital subscription-based product and only those with an active subscription will have access to the stories, either on our app or the website.
We allow three simultaneous logins per subscription for the Basic plan: two on the web and one on The Ken app on mobile.
We allow four simultaneous logins per subscription for the Premium and Premium Duo plans: two on the web, one on The Ken app on mobile, and one on the app on an Android tablet or iPad.
These are counted per platform and not pooled together. So signing in on a third browser will log out your earliest browser session, and the same applies to each app.
We do not offer any cancellations or refunds. If you are facing any issues with your subscription, you can write to us at [email protected].
No
Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.
Looking for Group Subscriptions?
