Variations on this Apple Store notice are always posted right before a change such as opening pre-orders. Image credit: Apple.
Whenever Apple makes a small but important change to the online Apple Store, it takes the site down first. It's theatrics more than site maintenance, but it's obviously worth it to Apple despite how until it's back up, no one can buy anything in the online store. As usual, that has just happened, ahead of Apple opening up pre-orders for the iPhone Duo.
Visitors to the digital storefront are currently greeted by the traditional combination of an Apple logo and a "We love that early energy" message. There's also a promise that Apple's site will "see you soon."
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