A pot of birria on a busy weeknight. Sofrito hitting a hot pan. Warm tortillas passed around the table. A splash of sauce that gives a familiar dish a whole new personality. Latin flavor is always finding new ways into everyday life—and the founders behind these brands are helping lead the way.
For EZ Bombs, Loisa, La Banderita and Pisqueya, a connection to culture is the starting point for building something of their own. Each brand answers a different question: How can a time-intensive dish fit into a modern schedule? How can pantry staples evolve with the way families want to eat? How can a flavor missing from grocery shelves reach the people looking for it?
Their answers are inventive, personal and made to be shared. These Hispanic founders are turning ideas into businesses, expanding what shoppers can discover and shaping the next chapter of Latin food culture.
With these brands available at Walmart, their reach extends into more kitchens and more everyday routines. Walmart makes it easier to explore their products, try something new and bring Latinidad to life through the meals we make and the people we gather around us.
Meet four brands bringing their own flavor to what comes next.
EZ Bombs
For EZ Bombs, innovation began with a practical challenge: bringing the rich, slow-simmered flavors of Mexican cuisine into kitchens where there isn’t always time to cook all day.
The answer was the Birria Bomb, a compact blend of seasonings designed to simplify the preparation of a deeply flavorful dish. Dropped into the pot, it helps build the fragrant broth, warming spice and deep red color that make birria so recognizable.
It’s an approach that opens up new possibilities for home cooks: a dish that might once have been saved for a special occasion can become part of a weeknight plan or an impromptu gathering.
Available at Walmart, EZ Bombs brings that ingenuity to more shoppers, making it easier to put a beloved Mexican flavor on the menu—and make it your own.
Loisa
Loisa began with a question about the future: What would it look like to give the next generation the Latin flavors its founders loved, with ingredients that reflected how they wanted to feed their families?
As co-founders Kenny Luna and Scott Hattis started families of their own, that question became a business. Loisa reimagined staples like Sazón and Adobo with organic herbs and spices, leaving out artificial colors, flavors and preservatives while keeping the bold, familiar taste at the heart of home cooking.
“We believe feeling good about what goes into your food should be just as important as how delicious it tastes,” the founders say. “No compromises necessary.”
In 2021, Dominican community chef, food activist and educator Yadira Garcia—Chef Yadi of Happy Healthy Latina—joined as an owner. Together, they developed Loisa’s Sofrito, bringing her family’s recipe into a product designed for today’s kitchens.
Chef Yadi’s work in food justice, nutrition and health equity adds another dimension to that vision: making flavorful food part of a broader conversation about how communities eat and thrive. Whether rekindling memories of a grandmother’s cooking or introducing someone to their first spoonful of Sofrito, Loisa aims to make the kitchen a place for confidence, creativity and connection.
With products available at Walmart, that invitation reaches more households, helping bring familiar traditions to new tables—and giving the next generation something of its own to pass on.
La Banderita
La Banderita’s story began with a little ingenuity and a craving for something familiar: fresh, authentic tortillas.
After her family moved to Atlanta, founder Veronica Moreno struggled to find the tortillas she had grown up enjoying in Mexico. Her husband, Eduardo, would even bring tortillas and jalapeños back in his suitcase from Texas. In 1988, Moreno found a solution closer to home, making and selling her own using traditions and techniques passed down through her family.
That resourcefulness grew into OLÉ Mexican Foods, the family-owned company behind La Banderita, helping bring the flavors Moreno missed to more tables across the country.
“I saw an opportunity to share something from our culture that we loved and missed,” Moreno says.
Today, La Banderita tortillas, available at Walmart, make it easy to turn fresh ingredients and everyday staples into something worth sharing. Whether wrapped around a family favorite or filled with whatever’s in the fridge, they invite cooks to bring their own creativity to the table.
For Moreno, that’s where the meaning lives: in meals that become traditions, and the sobremesa—the stories, laughter and lingering—that follows.
Pisqueya
Raised on Manhattan’s Lower East Side, Abreu spent countless hours at her family’s Dominican restaurant, Puerto Viejo, in Brooklyn. Between the restaurant and summers in the Dominican Republic, she learned that food was about more than what was on the plate. It was how her family expressed love, shared stories and passed traditions from one generation to the next.
When she couldn’t find that same representation of Latin-Caribbean cuisine on grocery shelves, she left her corporate career and began building a brand around her family’s hot sauce recipes.
The result was Pisqueya, pairing those roots with a spirit of experimentation. Through fruit-forward hot sauces, vibrant seasonings and simmer sauces, Abreu invites home cooks to revisit familiar flavors or discover something new. A splash can finish a favorite dish, inspire a new one or bring a little adventure to a weeknight meal.
That invitation extends to the table, too. For Abreu, lingering after a meal—sharing stories, debating and waiting for the cafecito—was simply part of growing up in a Dominican family. “We never needed a reason to stay at the table,” she says. “It’s where some of the best conversations and memories were made!”
With Pisqueya available at Walmart, more shoppers can bring a taste of that spirit home, carrying Abreu’s vision from the family restaurant into their own everyday cooking.