Black Friday

Nigel Shafran
Sephora’s Black Friday sale is fast approaching. When the retailer landed on UK soil back in 2023, it brought with it far more than just its hard-working own-brand selection of Sephora Collection.
Alongside the beloved sheet masks and punchy pigmented lipstick, Sephora made buzzy brands like Makeup By Mario and Tower 28 accessible for beauty-loving Brits without needing additional stamps in our passports – while also securing its status as the retailer to watch when it comes to Black Friday.
Vogue’s top Sephora Black Friday buys at a glance:
Yellow-hued leaves dotting the pavements and crisp autumnal air mean just one thing for savvy skin, hair, make-up and fragrance shoppers: the sales extravaganza is nearly upon us (27 November). This is the time when you’ll find your bathroom cabinet staples available for a fraction of the typical RRP.
Sephora’s Cyber Week has become the must-see event for beauty enthusiasts to secure irresistible offers on high-performance products and discover hyped-about labels that are rarely reduced. We’re looking at you, Tarte, Glossier and Tom Ford. It is also the optimal moment to tick off your Christmas gifting, giving those bumper beauty gift sets even more bang for your buck.
Yet at Vogue, we feel it is important to note that these moments of indulgence are only so if you actually need or want the items, not simply because they are on sale. Smart Black Friday shopping requires well-thought-out lists and only adding to basket items that serve a purpose, beyond gathering dust in a drawer.
From cult-favourite make-up to TikTok viral skincare actually worth trying, the Vogue team has curated the sale items worth adding to your collection. We have spent the entire year slathering formulas onto our skin, hair and body, and these are ones actually worth it.
Read more: The Best Black Friday Beauty Deals
In this article:
Keep scrolling for British Vogue’s pick of the best beauty saviours in the Sephora Black Friday sale.
Shark
CryoGlow Under-Eye Cooling and LED Anti-Ageing and Blemish Repair Mask
Why it’s Vogue-approved:
Shark’s CryoGlow LED face mask is all over social media right now for good reason. With 480 LED lights and four targeted treatment modes (including Better Ageing, Blemish Repair, Skin Sustain and Under-Eye Cooling), it’s a multitasking wonder that has been clinically proven to reduce fine lines and wrinkles, boost luminosity and improve blemishes and skin roughness. All that while also helping to cool and depuff the eye area, which is an absolute dream the morning after the night before.
Key specs:
- Light Modes: Red (630nm) and blue (415nm) light, and near infrared (830nm)
- Mask Type: Rigid
- Treatment Time: Up to 8 minutes
- Wireless: Yes
Beauty Of Joseon
Relief Sun Rice + Probiotics SPF50+
- Why it’s Vogue-approved: This SPF recently went viral for a reason. Offering high UV protection, anyone who’s tried it will know that it feels like a lightweight moisturiser that couldn’t be more comfortable to wear. Perfect for even the most sensitive skin, it’s a great example of excellent K-beauty formulating.
- Editor’s experience: “The viral TikTok product that earned Beauty of Joseon its cult status, the Relief Sun Rice + Probiotics SPF50+ is a lightweight daily skin protection cream with an advanced formula that makes it one of the most easily applied SPFs I’ve ever used. It doesn’t feel sticky or heavy and can be layered under make-up with no pilling. Rice extract, vitamins B, C and E and amino acids and minerals are the main ingredients that combine to create nourishing, glow-giving (but non-greasy) sun care that is easily absorbed.” – Ellie Davis, senior beauty shopping writer
Elemis
Pro Collagen Night Cream
- Size: 50ml
- Key ingredients: Red algae, Padina Pavonica, collagen amino acids, avocado oil and zinc
- Benefits: smooths and softens skin for a supple complexion on waking
- Why it’s Vogue-approved: This night cream from Elemis has won many fans for its supremely silky consistency, which quickly sinks into skin and keeps it cushion-soft all night long. If your skin looks zapped of moisture at the end of the day, this is a great way to reinstate the look and feel of supple, hydrated and healthy skin. While the brand’s signature algae help optimise hydration to ensure skin feels firm and elastic, a blend of plant oils that are rich in antioxidants helps brighten, protect and repair skin against further damage. Nourishing and rich without sitting heavily on the skin, it’s clinically proven to reduce the appearance of wrinkles and has earned holy grail status in our editors’ books for its indulgent texture and feel-good scent. A little goes a very long way to deliver firmer, more luminous skin, so while it might be pricey, it’s an investment that gets you many radiant returns.
Medicube
Zero Pore Pads
- Why it’s Vogue-approved: Medicube’s Zero Pore Pads have a lot going for them. Namely, Dr Chang likes that the exfoliating pads are both easy to use and gentle on the skin, thanks to the combination of “low-dose AHA and BHA to refine pores and smooth texture,” she says. The alpha hydroxy acids are courtesy of both lactic acid (arguably the gentlest AHA out there) and fruit extracts, while white willow bark serves as a natural source of BHA. They’re also dual-sided so that you can use the textured side for additional physical exfoliation or a soft, smooth side for hydration.
- Key ingredients: Lactic acid, white willow bark extract, cypress tree leaf extract
- Type: Chemical and physical
- Size: 70 or 100 pads
Ultra Violette
Supreme Screen Hydrating Facial Skinscreen SPF 50+
- Why it’s Vogue-approved: Ultra Violette is all about shielding the skin from harmful UV rays while feeling invisible on the skin and a joy to apply. Though Supreme Screen is a silky formula that sinks in almost immediately, it still manages to offer impressive protection of factor 50+ – and it’s packed with actives that plump, hydrate and brighten, too.
- Skin type: All skin types
- Formula: Milky cream
- Usage: Apply three full pipettes as the final step in your skincare routine
- Goal: A suncream-meets-moisturiser-meets-primer that leaves you with a shine-free glow
Biodance
Collagen Mask
- Why it is Vogue-approved: Combining a potent blend of bio collagen with three different probiotics, niacinamide and hyaluronic acid means this mask is a great solution for skin that’s lacking in vitality and hydration or feeling a little irritated or sensitised. While the skin will feel softer and firmer after use, the probiotics will ensure the health of the skin barrier is maintained.
- Ingredients: bio collagen, niacinamide, hyaluronic acid
Sephora Black Friday haircare deals
Kerastase
Genesis Strengthening Serum
- Why it’s Vogue-approved: Regular washing, brushing and styling can take a toll on hair, which is where this Kerastase formula intends to help. The silicone-free serum pairs science-backed peptides like arginine with botanicals like ginger-root extract and caffeine to help reduce mechanical hair damage. Aminexil is interesting too, as it reduces hair loss by supporting the collagen at the follicles, encouraging elasticity and thus assisting in hair growth. Also worth noting is the fragrance, which has a woody yet refreshing feel thanks to notes of lavender, bergamot, and vetiver.
- Key ingredients: ginger root extract, arginine and caffeine
- Best for: thinning or breakage-prone hair
- Size: 90ml
Color Wow
Dream Coat Supernatural Anti Humidity Spray
Get caught in a downpour after you’ve styled your hair using Color Wow’s Dream Coat, and your tresses may look wet, but they’ll be totally frizz-free. We know this because we’ve tried it and witnessed the uncanny phenomenon for ourselves. A must-try product for good hair days, every day.
Bumble and Bumble
Hairdresser's Invisible Oil Heat/UV Protective Primer
Bumble & Bumble’s hair primer does it all. It helps with frizz. It detangles. It conditions and protects against UV and heat. It’ll be your go-to hair styling product in no time.
Olaplex
No. 4 Bond Maintenance Shampoo
- Why it’s Vogue-approved: A cult classic for hair repair, Olaplex has hair oils, shampoos, and conditioners that breathe new life into damaged tresses. The brand’s secret ingredient, present in its No. 4 Bond Maintenance Shampoo, is Bis-Aminopropyl Diglycol Dimaleate, which mends broken bonds in the hair. The result? Smoother, healthier locks with softness and shine to spare. “This does a good job of adding moisture without weighing the hair down,” notes Hazan, via conditioning ingredients like noni fruit extract and sunflower seed oil.
- Key ingredients: Coconut, sunflower seed oil, banana fruit extract, noni fruit extract, glycerin
Sephora Black Friday fragrance offers
Dior
Miss Dior Eau De Parfum 50ml
- Fragrance Family: Amber Floral
- Key Notes: Iris, Peony, Apricot, Rose, Peach, Vanilla, Musk, Tonka Bean, Benzoin and Sandalwood
- Why this is a Vogue top pick: With fresh notes of peony and iris blended with creamy musks, vanilla, and a hint of tonka bean, the Miss Dior Eau de Parfum is soft, sensual and the ultimate fan favourite. Finished with a ribbon flourish, it’s also the perfume gift that practically wraps itself – what’s not to love?
Sol de Janeiro
Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist
TOM FORD
Tobacco Vanille
If you prefer masculine notes, Tom Ford's Tobacco Vanille is a great option. The blend of tobacco leaf, vanilla and tonka delivers a fragrance that's warming yet sexy. The perfect indulgent perfume for winter.
Merit
Retrospect L’Extrait de Parfum
- Why we love it: Merit’s first fragrance – a warm, musky, floral with a second-skin finish – is the olfactory version of a chic vintage dress. The first time I spritzed it on, I imagined myself in a hotel powder room, surrounded by Grace Kelly types powdering their noses and dotting on lipstick. With notes of pear, aldehydes, jasmine, rose, vanilla, and musk, the perfume comes in a smoky grey bottle with a gilded top. The design was inspired by modern jewellery, and fittingly, the bottle makes for a striking vanity accessory.
- Notes: Bergamot, ambrette, pear, aldehydes, jasmine, rose, orris, rosemary, violet, vanilla, musk, moss
- How to use: Spritz it on in the morning, and enjoy the fragrance as it evolves throughout the day. “It opens quite soft and fresh,” perfumer Fanny Bal previously told Vogue. “Like what you would want in the morning. By midday, when you are at work, it’s hitting the floral notes and is more traditional. Then, by evening, it’s turned sexy, with a little moss, a little musk, a little vanilla, a little wood.”
Maison Margiela
Replica Jazz Club Eau De Toilette 100ml
Woody, elegant and smoky, this is a grown-up wintry fragrance that’s supercharged with mystique – and, considering the quality, it's a very reasonable price point.
Prada
Paradoxe Intense Eau de Parfum
- Fragrance Family: Floral Amber
- Key Notes: Pear, Neroli Bud, Bergamot, White Musk and Bourbon Vanilla
- Why this is a Vogue top pick: Not only does this scent last a long time on the skin, but it’s also a great crowd pleaser – most people who smell it, love it. The perfect gift, it’s wearable for every occasion, balancing creamy vanilla with amber and musks.
- Vogue review: “I didn’t think Prada Paradoxe could get any better, but the Intense version proves otherwise. It builds on the original’s sensual floral-amber base with a fresher green twist, thanks to moss and Ambrofix. Just one light mist lasts all day. Plus, the sleek, refillable triangle bottle is as chic as it is sustainable.”— Tracy Achonwa, contributing beauty writer
Sephora Black Friday makeup deals
Erborian
CC Crème
- Why it’s Vogue-approved: Erborian’s CC Crème has formed the basis of my make-up bag for as long as I can remember. It was brought to market back in 2007, and its endurance as a cosmetic holy grail is a testament to the quality of the formula.
- The hybrid hero comes in just three shades, but its adaptable pigment means that it has an almost universal smoothing effect on uneven skin tone, imperfections and glides over fine lines without settling. The texture is lightweight, while the inclusion of soothing centella asiatica does wonders for redness and inflammation.
- See also the brand’s CC Red Correct, CC Dull Correct and CC Water, the latter of which adds hyaluronic acid into the mix.
Glossier
Stretch Balm
- Type: balm
- Finish: dewy
- Coverage: sheer to medium
- Why we love it: Best for dry mature skin, this pick from Glossier is full of essential lipids that more than make up for those lost as you age. Among cocoa butter, avocado oil and sebum-similar jojoba, it also contains microcrystalline waxes – which, chosen for their flexible quality, make this one you can trust to stay seamless through your most expressive occasions. They work by moving with the skin no matter how much you layer on, so consider creasing and caking none of your concern.
Laura Mercier
Translucent Loose Setting Powder
Why it’s Vogue-approved: Uber-fine, smoothing and blurring, Laura Mercier’s famed setting powder is one of our favourites for good reason. Use it to lock in your party season make-up looks – its filter-effect veil ensures your glam won’t smudge or budge.
Laneige
Lip Sleeping Mask
If you try one product from the K-Beauty brand Laneige, make it the viral Lip Sleeping Mask. Like slugging, but for the lips, this balm envelops dry skin in fruit extracts and nourishing oils at night to garner pillow-soft lips by morning. Formulated with vitamin C to boost collagen production and repair damaged skin, it’s one you can count on to completely renovate chapped lips.
FAQs
What are the best Sephora Black Friday discounts?
The official Sephora Black Friday sale has begun, and you can snap up the likes of Kérastase, Urban Decay and Drunk Elephant with up to 60 per cent off.
When does the Sephora Black Friday sale start?
The Black Friday sale may officially take place on 27 November for 2026, but there are an array of deals to already scroll through. The retailer has a Black Friday homepage which you can browse by category, from gift sets to makeup, hair, skin and fragrance.
How long does the Sephora sale last?
The Cyber Week sale will culminate in Cyber Monday, which takes place this year on December. This will be the last day to snap up Sephora’s beauty deals.
