- DStv Kenya confirmed on X that sweeping changes to its pricing and package structure will roll out next month
- The pay-TV operator is moving from a six-tier system to a streamlined four-tier model under Canal+ ownership
- DStv Kenya urged subscribers to remain patient, promising direct communication before any changes take effect
DStv Kenya has publicly acknowledged its upcoming package overhaul for the first time, telling subscribers on X (formerly Twitter) that the new pricing and tier structure will launch in November.
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The confirmation came through a series of responses by DStv Kenya's official support account to customers who had been pressing the company for details on the nature and timing of the changes.
"Kindly remain patient, as we will contact you directly with details about your package, including what's changing and when," the account told one subscriber. In a separate reply to a user who asked, "New packages when?" the company reiterated that direct notification was on the way and advised customers to "keep tabs."
What the New Structure Will Look Like
The restructuring will replace the current six-tier ladder with four distinct packages. The top-tier DStv Ultimate, which replaces the existing Premium offering, is expected to be priced at approximately KSh 7,300, down from KSh 11,700.
A new standalone DStv Sports package, consolidating the Compact and Compact Plus tiers, is anticipated at around KSh 3,000 and will carry Premier League, UEFA Champions League, and other premium sporting rights.
Below that, DStv Select will replace the Access and Family tiers at roughly KSh 1,500, while DStv Starter, replacing DStv Lite, is expected to remain at KSh 750.
DStv has not yet published a final official rate card on its website, and the figures remain subject to confirmation ahead of the rollout.
Why DStv Is Making the Change
The restructuring is driven in part by a dramatic collapse in DStv Kenya's subscriber base. The company lost 84% of its Kenyan customers in the year to June 2025, a decline attributed to successive price increases and deteriorating economic conditions.
The introduction of a dedicated sports tier is central to the new strategy. For years, customers who wanted access to premium sports content were required to subscribe to expensive mid-to-high entertainment packages, regardless of whether they watched the broader content on offer.
The four-tier model, developed under French media group Canal+, which now controls the DStv brand, is designed to address that structural complaint by allowing subscribers to pay specifically for what they value.
DStv is framing the shift as a "new era of MORE," teasing "More entertainment, More sports, More Locals, More Movies" ahead of the formal announcement.
With the November launch approaching, the company says it is working through migration paths to ensure existing subscribers are not left disconnected or moved to a higher price point without prior warning.
DStv’s planned package restructure in Kenya is due to roll out in phases from November 2026.
The changes follow Canal+’s acquisition of MultiChoice, but the broadcaster has yet to confirm new prices or package details.
Unverified reports suggest Kenya’s six DStv tiers could be cut to three, including a new package priced at KSh 1,500. With subscribers waiting to learn how their current plans will change, the confirmed details could reshape pay-TV access across the country.
Source: TUKO.co.ke