Meta CEO Mark Zuckerberg
Meta introduced its personal AI agent Muse in September and is becoming central to the company’s plan to start making money off its massive investment in AI. Speaking during the earning call on October 1, Meta CEO Mark Zuckerberg said that the company is already working on monetizing the agent, adding that he expects Muse to generate more revenue per user than its existing platforms – Facebook and Instagram. Zuckerberg revealed that despite being available only in the US and Canada, more than 10 million people have started using it since its rollout."Now that Muse has clear product market fit, we are entering a new phase and a more operational phase that is focused on scaling it," Zuckerberg said. "We expect to grow Muse to serve billions of people."
Meta's Muse commonly used as shopping agent
During the earnings call, Mark Zuckerberg revealed shopping is the "most common" use case for the Muse agent right now. He revealed that people are spending an average of $200 per purchase with Muse.“The average revenue per American user for our existing family of apps users is several hundreds of dollars annually, and we expect that Muse will reach an even higher level over time due to the amount of commerce that we already see taking place,” Zuckerberg said.He predicted that future revenue from Muse could exceed the money it currently makes from its apps – Facebook and Instagram by some metrics.Meta CFO Susan Li stated that the social media giant is is working with partners like Shopify and Walmart to develop a standard called the Personal Agent Protocol. It will define how consumers’ agents interact with a business’s agents securely.“We expect the market, ultimately, to evolve away from agents attempting to navigate every digital experience like a human,” Li said as quoted in a Fortune report.