Mat Ishbia: "We got to put more star power behind it, and I think that's where you're alluding to it. On the NBA dunk contest, the three-point contest, even All-Star Saturday night, we're even thinking about adding a new contest, a new thing in there that's going to really engage fans, even Friday night. So we're working on it and Adam Silver has been great. We are going to make some big changes to make the NBA the best NBA All-Star weekend of all time is the goal."
This article originally appeared on Hoops Hype: Mat Ishbia teases new contest at All-Star Weekend