Today marks a milestone for MacPaw, as the company is releasing Eney, a proactive AI assistant that works across your apps, files, and system to help you get things done, following a development process that began back in 2019. Here are the details.
A bit of background
A few days ago, I had the opportunity to talk to Oleksandr Kosovan, founder and CEO of MacPaw, as he showed me Eney, the company’s Mac-first proactive AI assistant.
Eney isn’t a new idea. In fact, we have written about it on 9to5Mac a few times. However, as the underlying AI technology kept changing and evolving, Eney changed and evolved with it.
As Kosovan explained, Eney originated back in 2019 as an idea for simplifying MacPaw’s CleanMyMac through natural-language commands. Then came the LLM boom, which in turn gave way to the agentic AI boom.
More recently, local AI models have become powerful enough to handle increasingly complex tasks that, until not long ago, required much larger cloud-based models.
So, MacPaw kept reworking and refining Eney, which finally launches today for Mac and iPhone.
Here’s MacPaw:
Unlike other AI assistants Eney is built for the Mac: it understands the context of the machine itself — the apps you work across, the files on your disk, the meetings on your calendar — and spots what needs attention before you do. A call about to start. A meeting that needs a summary. A disk running out of space. Eney notices, prepares the next step, and puts it in front of you for approval, without the need to switch between multiple apps, tools and products.
Eney Wand
The very first thing I noticed about Eney was MacPaw’s clever gesture to invoke it through the Eney Wand command. Just shake your cursor over some text, and Eney Wand activates, allowing you to select that text and prompt Eney about it. You can also invoke Eney Wand with the Option + W shortcut, or double-tap the Option key to bring up Eney from anywhere.
The Eney Wand is a particularly clever feature, as it solves one of the main pain points I have with most AI tools: constantly having to copy and paste content in and out of a chat window to get help with whatever I’m working on. Instead, Eney’s system-wide integration lets me simply point to something on my screen and ask the assistant to work with it, without having to move anything between apps.
Eney relies on both local and cloud-based AI models, with MacPaw working alongside Liquid AI to develop custom models optimized for Apple hardware. I recently had the opportunity to visit Liquid AI’s San Francisco headquarters, and it was really impressive to see how the company is bringing advanced AI capabilities to devices that weren’t originally designed to run them. (Not that the Mac isn’t, but you get what I mean, right?)
One of the demonstrations included an AI assistant running on an older Mercedes-Benz, whose hardware was many years old and, at least in theory, nowhere near powerful enough to run modern AI models. But Liquid AI has developed models efficient enough to run on existing hardware with limited computing resources, which goes to show that if one company could help MacPaw with the task of bringing increasingly capable AI models to Macs without relying on the cloud, Liquid AI would be it.
Mnemos
Back to Eney, it also relies on Mnemos, MacPaw’s proprietary AI memory system. It allows Eney to remember information about users and their preferences, and use that context to provide more personalized responses and suggestions.
Mnemos uses a knowledge graph to connect information about people, projects, preferences, and events, and it also understands how information changes over time. This means that if you correct something or a previously stored fact becomes outdated, Mnemos can keep track of what is currently relevant and update accordingly.
Another important aspect is privacy. Mnemos is designed to store and process memories locally on the Mac. It also distinguishes between information explicitly provided by the user, facts retrieved from connected sources, and patterns inferred from previous interactions.
That doesn’t mean Eney operates entirely on-device, however, as more demanding tasks still rely on cloud-based models.
However, Mnemos is still in development, and not all of its capabilities are available through Eney just yet. For now, its integration is limited to managing Eney’s own memories, rather than independently accessing information stored in other apps.
During our conversation, Kosovan confirmed that Eney already supports importing ChatGPT archives, which is a great plus for users who want to bring their existing context and preferences into the new assistant.
More ways Eney can help
Another tentpole feature of Eney is its writing assistance tools. As MacPaw explains, the Eney Spell feature “fixes spelling, grammar and wording right in Mail, Slack, Notes or the browser,” and it works very similarly to tools such as Grammarly.
With today’s launch, Eney works in eight languages: English, German, Spanish, French, Italian, Polish, Brazilian Portuguese, and Ukrainian. During our demo, Eney occasionally switched between English and Ukrainian, after Kosovan interacted with Eney in Ukrainian. It’s a mistake that won’t seem particularly unusual to frequent users of LLMs and chatbots, and shouldn’t be a dealbreaker for most users.
Beyond these features, Eney is also designed to anticipate what users might need based on what’s happening across their Mac. For example, copying some text can prompt Eney to offer a translation or summary, while an upcoming calendar event can trigger a reminder to prepare for a meeting.
And speaking of meetings, Eney can also transcribe calls without requiring a separate bot to join the conversation, a useful feature for anyone relying on AI-powered meeting summaries. Afterward, Eney can prepare notes, action items, and follow-up invitations for the user to review and approve.
And, in keeping with MacPaw’s roots, Eney also includes some Mac maintenance capabilities. It can warn users about low disk space, memory pressure, and repeatedly crashing apps, suggest possible fixes, organize the Downloads folder, and help locate files.
Eney also includes ready-made workflows such as Morning Brief, Plan My Day, and Weekly Review, which can be triggered manually or scheduled to run automatically.
To make all of this possible, Eney integrates with a wide range of apps and services. It works with Apple Mail, Calendar, and Reminders out of the box, and also supports connections to Gmail, Google Calendar, Google Drive, Slack, Notion, Jira, Linear, and more.
The idea is to let users work across these services through a single interface, without constantly switching between apps or manually transferring information from one to another.
Availability
Eney launches today on the Mac, and you can get it here. Eney offers a 14-day free trial with 10,000 AI credits, after which users can choose from three subscription plans: Starter, with 10,000 monthly credits for $14.99; Boost, with 20,000 credits for $29.99; and Power, with 30,000 credits for $49.99.
Users can also sign in with a Setapp account. Importantly, a Setapp membership isn’t required, but something tells me Eney might become even more useful in the future as MacPaw expands its integration with the apps available through Setapp. That is certainly where I would go next.
To learn more about Eney, follow this link. And to learn more about MacPaw’s AI technologies, follow this link.
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