How new cross-site tracking blocks in Safari protect a user's identity

Apple protects a Safari user's identity online in iOS 27 and macOS 27 by preventing advertising firms from easily knowing who is accessing a webpage, and blocking some web traffic. Here's how it works.


Maintaining user privacy has been a core tenet of Apple's design philosophy for a very long time. While web surfing is one of the more challenging things to keep users anonymized while doing, Apple has worked on ways to try and keep the user's identity out of data broker's hands.

In an October 19 post to WebKit's blog, Apple explains the effort it goes through to minimize how much data is collected and how users are tracked.


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