Pakistan: PARCO Gunvor Limited secured the Blue Dragon for Best Campaign of Pakistan, alongside a Gold Dragon in the Small Budget Category, for its International Women’s Day campaign, #SplitTheTimeTax.
The recognition marks a significant milestone for PARCO Gunvor Limited, highlighting the company’s growing focus on purpose-led communication, cultural relevance and creative innovation. The campaign also earned a nomination for the Best Campaign in Asia category.
Developed under PGL’s Bangles of Strength platform, #SplitTheTimeTax brought attention to the unrecognized burden of invisible labor carried by women.
Through a distinctive creative approach, the campaign transformed the familiar sound of glass bangles into a symbolic representation of ticking clock, effort and invisible labour. What is traditionally seen as an accessory associated with femininity became a powerful creative device to draw attention to the hours of work that often go unnoticed.
The campaign also moved beyond awareness by encouraging households and communities to actively share responsibilities through the call to action #SplitTheTimeTax, reinforcing the idea that meaningful progress requires collective participation.
As a progressive energy and mobility company, PARCO Gunvor Limited remains committed to championing progress, empowering women and creating lasting value across Pakistan. Through a continued focus on innovation, inclusion, sustainability and customer experience, PGL seeks to go beyond conventional mobility solutions and play a meaningful role in uplifting the communities it serves.
Progress happens when awareness becomes action, so that women’s contributions are recognized, their voices shape decisions and their participation drives lasting change.