MOSCOW, October 15. /TASS/. The Russian Foreign Ministry has proposed forming a network of foreign bloggers and opinion leaders who can convey Russia’s viewpoint to the world, International Organizations Department Director Kirill Logvinov said at a meeting of the Federation Council’s Commission on Information Policy and Media Relations.
"To reach end consumers of information abroad, especially in unfriendly countries, in addition to major news outlets such as RT and Sputnik, it is necessary to form networks of foreign bloggers and opinion leaders who can convey messages from key Russian media outlets to their audiences," the diplomat said. "An audience that Russian media cannot currently reach under the conditions of the current Western information boycott," he noted.
According to Logvinov, this is facilitated by the fact that today "there is an increasingly noticeable shift from a predominantly Western-centric model of information dominance to a more complex system in which the nations of the Global South and East are asserting more and more loudly their right to independently determine priorities and strategies for advancing their sovereign interests."
"For decades, major Western news agencies, broadcasters, technology corporations, and think tanks have enjoyed significant advantages," the diplomat pointed out. "Their influence was supported by a well-developed infrastructure for funding the media, non-governmental organizations, and educational initiatives abroad. This allowed them to disseminate information and, to a large extent, set the parameters of the international agenda, impose their own discourse, and promote narratives that serve globalist interests," he stressed.