Roku’s latest premium televisions are now available on Amazon, giving buyers another option in the OLED TV market. The Roku Pro Series LX OLED TVs come in 55-inch and 65-inch sizes, with prices starting at USD 1,299. The larger model costs USD 1,599.99.
The new TVs build on Roku’s push into higher-end TV hardware. Known mainly for its streaming platform and more affordable smart TVs, the company introduced its first OLED models in September. The LX versions sit above the standard Pro Series OLED lineup, offering a brighter picture, a higher refresh rate, and improved reflection handling.
Roku Adds a 144Hz OLED Display
One of the main differences between the Pro Series LX OLED and the standard Pro Series OLED is the refresh rate. The LX models support a variable refresh rate of up to 144Hz, compared with 120Hz on the standard version.
That extra speed could appeal to PC gamers who play fast-paced games, where smoother motion can make a noticeable difference. The TVs also support 4K resolution, combining sharp visuals with a high refresh rate.
According to Roku, the LX models deliver brighter images and a wider color range. An advanced polarizer also reduces reflections, which could help when watching TV in rooms with windows or bright lighting.
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Rechargeable Remote and Roku OS Included
The Pro Series LX OLED TVs run Roku OS, giving users access to popular streaming services and the company's familiar interface. They support Dolby Vision, HDR10+, and Dolby Atmos for compatible video and audio content.
The included Roku Voice Remote Pro is another upgrade. Unlike the remote supplied with the standard Pro Series OLED, it features a rechargeable battery and hands-free voice control. Users can also use backlit buttons and customizable shortcuts.
The televisions feature a slim metal bezel and a thin upper section, giving them a cleaner appearance when mounted on a wall or placed on a stand.
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How Much Do the New Roku TVs Cost?
The 55-inch Roku Pro Series LX OLED costs USD 1,299, while the 65-inch version costs USD 1,599.99. Both models are available exclusively through Amazon. For comparison, the standard Roku Pro Series OLED starts at USD 999.99 for the 55-inch model and USD 1,199.99 for the 65-inch version.
The LX range targets buyers willing to pay extra for higher refresh rates, improved brightness, and a more capable remote. With OLED picture quality and Roku’s built-in streaming platform, the new models give the company a stronger presence in the premium TV segment.