US brand reorganizes to cope with stiff competition and weak consumption
A Nike booth at an import expo in Shanghai in November 2025: The U.S. brand's revenue in China declined 26% in the latest quarter. © Reuters
LORRETTA CHEN
October 13, 2026 15:35 JST
HONG KONG -- NikeLab's Shanghai concept store in the city's former French Concession used to draw pilgrimages of Chinese sneaker aficionados and showcased exclusive models of the Air Force 1 line. The store went dark last Wednesday, ending its 12-year run.