AI marketing platform Miracly, developed by The Wild Ventures, the company behind Scandinavian home decor brand Wild Palace, has launched following the announcement of a €1.8 million pre-seed funding round. The round was led by Beenext Ventures and Lotus, alongside a Swedish family office, with participation from existing investors including Stefan Lindeberg (founder of Creandum), Alex Bouaziz (founder and CEO of Deel), Thomas Ekman (founder of 6GAI and former CEO of Axel Johnson, Dustin and Tele2), Hedda Baverud Olsson (founder and CEO of Lassie), and Parham Benisi (partner at Pophouse).
With offices in Sweden and Singapore, Miracly has developed an AI-powered marketing platform designed to help businesses monitor, manage and improve their visibility across AI search and answer engines. The platform combines generative engine optimisation (GEO), marketing analytics and automated execution, allowing companies to move from identifying opportunities to implementing improvements within a single system.
Miracly aims to address challenges associated with declining organic traffic from traditional search engines and rising performance marketing costs. Its platform provides marketing teams with tools to analyse how AI systems present their brands and implement strategies to improve their visibility and organic growth.
Bjorn Bergstrom, co-founder of Miracly, said the company initially focused on GEO analytics and AI content generation but has since expanded its offering in response to customer demand:
We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we’re seeing in the market. Marketing teams are becoming hybrid marketing and tech organisations and need to develop incredibly quickly to keep up with the changes.
The platform includes Mira, an AI marketing agent that provides tailored recommendations across GEO, social media, public relations and performance marketing. Another feature, Miracly Goals, enables teams to collaborate on business objectives and track how different marketing activities contribute to growth.
Miracly also offers a revenue recovery agent that identifies potential business opportunities from customer service conversations, support tickets and social media messages, and executes tailored strategies to help convert them into customers.
To support businesses with specific branding and regulatory requirements, Miracly allows users to define customised instructions that are automatically applied across marketing activities. These can include compliance rules, brand guidelines and tone-of-voice requirements, helping companies maintain consistency while scaling content production.
Ahead of its public launch, Miracly attracted customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix, without spending on marketing. Its customer base spans North America, Europe and Asia, ranging from smaller businesses and startups to multinational enterprises.