After sweet, sour, salty, bitter, umami… we now have clicky!
IF you happen to see two women arranging some yummy-looking nyonya kuih without wearing gloves, head covering and face masks, and when they are done, simply leave the food exposed in public, approach them you must but scold them you do not. The duo could probably be Yainnie Hong and Felicia Tan of “Kada Haus”, selling fidget clicker toys that resemble popular Malaysian bite-sized snacks and sweet things.
“We designed them, did the R&D and 3d-printed them ourselves, and we also do the marketing, advertising and sales, everything! Just the two of us,” Hong said, adding that the whole enterprise is funded with their own savings.
She and Tan used to work in a video game and animation company in Kuala Lumpur. When work eventually became too stressful, the two friends started to look for “something fun”. After heaps of studying and researching, they decided to make and sell clicking-type fidget toys.
Unlike the once-popular spinning-type fidget toys, users – commonly referred to as “fidgeters” or “sensory tool users” – repeatedly press on them, like a restless person constantly clicking a retractable pen.
The Haus opens
Tan, who has a degree in event management and hospitality, and animation and media arts degree-holder Hong did their research on the toy designs (sizes, dimensions, colours etc) mainly on the internet. When they finally launched Kada House in March as a “toy manufacturer”, as stated on its social media platforms, they debuted their “Nyonya Kuih Series” fidget toys. As you can see in the image below, the series is inspired by traditional Malaysian and Peranakan (nyonya) desserts.
“Kada” is a phonetic representation of the sound the toys make when pressed.
The Series consists of six different kuihs – ketayap, lapis, seri muka, ondeh-ondeh, pulut inti and ang ku, priced at RM26 to RM28 each.
“We are planning to expand our product range to be priced from RM15 to RM80,” said Tan.
If you are reading this after sunset, Hong and Tan are probably busy assembling their fidget toys in their makeshift “production facility”, which is just a room in Tan’s Petaling Jaya house, where they are 3D-printed. Most of the assembly is done at her house. Sometimes, they pack boxes of loose parts for Puchong-resident Hong to bring home and assemble.
Every plastic packet of fidget toy also has a key chain/ring and an insert card. They are aftermarket products Hong and Tan sourced, and they make sure their sizes and colours go well with the toys.
“In the future, we might want to order customised (colour, size, design) keychains to match our Series better,” Hong said, adding that the toys are made of polylactic acid, a biodegradable thermoplastic polyester made from renewable, plant-based resources like corn starch, sugarcane or cassava roots.
Since the launch, the duo has been regularly taking up booths at mall bazaars and specialty events. The Malaysian-ness of its products got Kada Haus invited to be at the Ministry of Tourism, Arts and Culture’s “Festival Budaya Malaysia 2026”, held at the Titiwangsa Lake Park last month.
Click-ing well with the crowd
At a bazaar in Pavilion Bukit Jalil recently, Kada Haus launched the “Kopitiam Series”. For now, it only has two tiny cups of coffee, Kopi O (black-as-charcoal coffee) and Kopi Gu You* (butter kopi), amusingly with melted “butter” on the surface. Each cup is attached to a saucer and a separate 3D-printedlittle spoon, all complemented by a coffee-stained “placemat”.
*Kopi gu you in Malaysia (and Singapore too) is a nostalgic Hainanese kopitiam drink made by dropping a small chunk of cold butter into hot, strong Nanyang-style black coffee. Hong and Tan are aiming to add more items gradually into the series.
“We will launch a ‘Coffee Series’ at the upcoming KL Coffee Festival at Pavilion Bukit Jalil on Nov 6 to 9. The series explores the more modern side of Malaysia’s coffee culture, with designs inspired by contemporary cafe drinks and experiences,” Hong revealed.
Bigger Haus
Kada Haus has yet to have an online store. Hong and Tan only do direct-messaging orders they receive on its Instagram page, while also promoting its activities and products on Facebook and TikTok. The response has been very healthy – there are “quite a number” of enquiries asking about shipment to other countries such as Singapore and Australia.
“We recently reached 1,000 pieces sold. It may still be a relatively small number compared with some of the 3D print brands in the local market, but for us, it is definitely a milestone worth celebrating. We are really happy to see our little creations slowly making their way to more people,” said Tan.
