BUSAN — Busan and the Busan Tourism Organization are accepting applications through the 26th for the second class of the K-Content Tourism Marketing Academy, a program that helps companies commercialize products combining Korean cultural content with local tourism resources.
This class introduces a fast-track program centered on field testing that merges the previous advanced and specialized courses, supporting participants from on-site verification through to investment linkage.
Companies headquartered in Busan that develop tourism content in marine, culinary, beauty and wellness fields can receive up to 19 million won ($13,000) in funding for field testing.
A basic course for prospective entrepreneurs and university students will cover idea development and mentoring across six fields, with up to 2 million won awarded to the top team.
In the first class, six companies tested products and services in real tourism settings, including P.ARK's beef-bone broth bread bowl and Yacht Tallae's adventure boat tour.