Binance.US is seeking to raise as much as $100 million in a private funding round that would value the crypto exchange at approximately $1 billion, according to a Bloomberg report citing people familiar with the matter.
The fundraising comes as the company looks to rebuild its presence in the US crypto market after years of regulatory challenges and declining trading activity.
World Liberty Financial, the crypto venture co founded by President Donald Trump, was among the parties made aware of the fundraising, according to the report. However, a person familiar with the matter said the company is not participating in the round.
The fundraising remains under discussion, meaning its size, valuation and investor participation could change.
Binance.US seeks to regain market share after regulatory setbacks
The proposed $1 billion valuation represents a sharp decline from the company’s previous funding round in 2022, when it raised more than $200 million at a $4.5 billion valuation before the new capital.
Binance.US, launched in 2019, operates separately from Binance’s international exchange, although both companies share common ownership through Binance co founder Changpeng Zhao.
The US platform lost significant market share following regulatory action against Binance in 2023, when the global exchange reached a multibillion dollar settlement with US authorities over violations of financial regulations.
The regulatory pressure also affected Binance.US, which faced banking disruptions and reduced access to dollar payment services.
Under CEO Stephen Gregory, appointed in March, the exchange has been working to restore trading activity and expand its product offerings.
As part of those efforts, Binance.US has discussed accessing external trading liquidity, potentially including Binance’s international platform, although no decision has been reached.
The company is also seeking to restore money transmitter licenses in additional US states to expand its customer reach.
Beyond spot trading, Binance.US has explored entering prediction markets. In July, Gregory outlined plans to pursue a Commodity Futures Trading Commission license that could allow the platform to offer event contracts and other derivatives.
Trump linked World Liberty maintains ties to Binance
The fundraising discussions also come amid existing business connections between World Liberty Financial and Binance’s international exchange.
World Liberty issues USD1, a dollar backed stablecoin that has gained traction through its relationship with Binance.
According to blockchain analytics firm Arkham, Binance holds a substantial portion of the stablecoin’s circulating supply.
Additionally, USD1 was used in a $2 billion investment in Binance by MGX, an Abu Dhabi investment firm, further connecting the two businesses.
Bloomberg previously reported that World Liberty’s stablecoin operations have benefited from Binance’s support, although the companies remain separate entities.
The relationship has also drawn attention following Trump’s October 2025 pardon of Zhao, who served four months in prison after pleading guilty to failing to maintain adequate anti money laundering controls at Binance.
Disclosure: This article was edited by John Chen. For more information on how we create and review content, see our Editorial Policy.