Electronics Bangladesh inaugurated its 21,000-square-foot Electronics Experience Zone at Mirpur ECB Chattar in Dhaka on 14 October, 2026.
The e-commerce platform specialises in consumer electronics, home appliances, smartphones, and accessories.
Positioned as the country's largest electronics experience zone, the facility features products from global brands, including Samsung, LG, Hitachi, Haier, Hisense, Xiaomi, and Toshiba. It combines hands-on product experiences with the convenience of online shopping, allowing customers to explore products in person before deciding to buy.
The inauguration ceremony was attended by Jungmin Jung, managing director of Samsung Bangladesh; Shahriar Bin Lutfor, head of business for consumer electronics at Samsung Bangladesh; Ruhul Alam Al Mahbub, chairman of Fair Group; Mohammed Mesbah Uddin, chief marketing officer of Fair Group; Jing Fan, chief executive officer of Haier Bangladesh; Ashraful Alam, sales operations director of Haier Bangladesh; Md Arifur Rahman, chief manufacturing and supply chain officer of TCL by DX Hi-Tech Industries; Md Shahidul Islam, chief operating officer of Transcom Electronics; Samir Muhammad Saleh, chief operating officer of Rancon Electronics; and Tania Howlader, chairman of Electronics Bangladesh, along with other industry representatives and guests.
Designed to bridge the gap between physical retail and e-commerce, the experience zone lets customers explore products firsthand, compare features, and receive personalised assistance from sales professionals before purchasing through the Electronics Bangladesh e-commerce platform. Customers can also access promotional offers, faster delivery, authentic products, and official brand warranties.
The facility also offers dedicated parking spaces and a downstairs food court for families and visitors.
Electronics Bangladesh offers a portfolio of global electronics and home appliance brands, including Samsung, LG, Sony, Hitachi, Sharp, Haier, Hisense, Gree, Midea, Xiaomi, TCL, and Toshiba. The smartphone category features Samsung, Xiaomi, Honour, Vivo, Infinix, and Tecno, while its small home appliance range includes Panasonic, Sharp, Samsung, Pureit, Kent, Conion, Philips, Miyako, and Unimax. Together, this selection lets customers explore a variety of products and technologies in a single online marketplace.
The inauguration marks a milestone in Electronics Bangladesh's efforts to strengthen its online marketplace through physical product experiences and customer-focused services.