Toyota Maintains Lead in Growing New-Car Market

Toyota kept pace with Hungary’s growing new-car market during the first three quarters of 2026, recording an 11% increase in sales compared to the same period in 2025. With 13,785 vehicles sold, it maintained its 11% market share and thus its leading position. 

In Hungary, 124,949 new cars were sold in the combined passenger car and light commercial vehicle segment between January and September of this year, 10.6% more than in the first three quarters of 2025.

In a press release, the importer highlights that Toyota also leads the brand rankings in the market adjusted for reexports, with 12,863 vehicles sold.

Sales of the Japanese manufacturer’s premium brand, Lexus, fell by 7.1% compared to the first nine months of 2025, to 952 units, according to TCE. The press release notes, however, that sales among private buyers increased by 10.4%.

Toyota and Lexus together sold 9.7% more cars in Hungary in the first nine months of 2026 than a year earlier,

with a combined market share of 11.8%.

Toyota sold 11,419 passenger cars, representing an 11.1% increase in sales compared to the same period in 2025. In the Hungarian light commercial vehicle market, which has seen a slight 2.9% decline so far this year, Toyota sold 2,239 vehicles, making it the second-largest player with 10.9% growth.

The new-car market in Hungary picked up this year, with private purchases rising by 38.3%; private individuals bought 44,652 cars.

Toyota also benefited from this momentum: the company sold 5,385 cars to private individuals, a 27.5% increase over the previous year. Data from the importer shows that Toyota models rank first or second in popularity in the mini, subcompact, B-SUV, and lower-mid-size vehicle segments.

Amid a slight contraction in the Hungarian fleet market this year (80,297 vehicles, a 0.5% decline), Toyota sold 8,373 cars, representing a 2.6% increase.

Via MTI; Featured photo: Pexels