Hambeleleni Daniel
ONGWEDIVA – Auleria Upindi, a small businesswoman selling traditional Oshiwambo food under a tree near Marula Mall in Ongwediva, has built her house and installed a water tap at home through the income she earns from her business.
Upindi sells a variety of traditional foods, including oshikundu, oxuxwa and omaungu, she also sells oukuki, ouleke and other local food products. Her business has also helped her support her children’s education and improve her family’s living conditions.
Upindi said she started the business because she wanted to become financially independent and provide for her family without depending on other people.
“I wanted to stand on my own so that I would not have to depend on other people, and so that I could help my family,” she said.
She explained that starting a small business was not easy, as she faced challenges and sometimes felt discouraged. However, she continued working hard because she believed that her efforts would eventually bring positive results.
Upindi said some people believe that running a business means making a lot of money quickly, but she has learned that success requires patience, hard work and determination.
She encouraged other small business owners not to give up when they face difficulties, saying they should remain focused on their goals.
According to Upindi, there are days when business is good and she can make around N$700. She uses the money to meet her family’s needs, including paying for food, transport and school-related expenses.
Her business has made a difference in her children’s lives. She said she has been able to pay school expenses through the income she earns from selling traditional food, and one of her children has already completed school.
Beyond supporting her family, Upindi hopes her journey will inspire other women, especially those who want to start small businesses but are afraid of beginning with limited resources.
She urged women to believe in themselves and start with what they have instead of waiting for large amounts of money before taking action.
Upindi also said selling traditional food is a way of preserving Oshiwambo culture and ensuring that local food remains part of the community’s daily life.
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