HQ: Richmond Hill, Ontario, Canada
Founder: Jeena Dhanjal
Social: Instagram
Category: Skin Care
E-comm: inura.ca
Price Range: $50-$180
Hero Product: Turmeric+ Glow Serum ($55)
PR Representation: In-house
How to get in touch: hello@inura.ca
Origin Story
Inūra was created by founder Jeena Dhanjal after years of navigating sensitive, reactive skin and struggling to find products that felt both gentle and effective. Inspired by the simplicity of traditional beauty rituals and elevated by modern skin-care science, Inūra was built around the belief that healthy, radiant skin should not feel complicated.
More than a skin-care brand, Inūra is a movement toward mindful skin care — powered by “clean” ingredients, intentional formulas and a ritual-focused approach to everyday skin health. Each product is created to support skin that looks calmer, more balanced and naturally luminous, without overwhelming the skin or the routine.
For Dhanjal, it was important to create skin care that feels approachable, thoughtful and inclusive — made for every skin type, including sensitive skin, and designed to help people feel more confident in their skin, so their natural beauty can shine through.