Bela Bajaria is out at Netflix.
The news comes only 24 hours after the streamer underwent a massive cull, laying off around 1,000 employees.
Bajaria joined the company, initially running its unscripted TV slate, in 2016 and was named Chief Content Officer in January 2023.
There have been rumors about her leaving the company for the last couple of weeks, all denied internally. Puck is reporting that former Disney exec Peter Rice is in line to replace her.
It comes amid slowing growth for the streamer. Co-CEO Ted Sarandos said recently at the Bloomberg Screentime event, “At the time we said that, I think we were pretty unsophisticated about how we talked about engagement. Meaning, in that world, all the revenue is equal, a profit is equal, all engagement is equal, and all engagement is not equal. We are growing engagement, on 200 billion hours of watching, we grew 2% in our last announcement.”
Netflix has been struggling with ratings for second seasons for many of its shows including Beef and The Four Seasons. On its last earnings video, Sarandos claimed that it has actually improved this problem this year and said it was “very common” in the industry. Such issues, however, can’t have helped Bajaria’s cause.