David Golf, a South Korean golf club brand, said on the 16th that it had wrapped up the 2026 KPGA David Golf Tour after serving as title sponsor of this year's Korea Professional Golf Association Challenge Tour, the circuit one level below the main tour.
The company went beyond the usual practice of putting a brand name on a tournament title, directly supporting players' training conditions in what industry observers see as an investment in the base of the domestic golf industry.
The 2026 KPGA David Golf Tour closed its season with the 20th event, held at Solasido Country Club in Haenam, South Jeolla Province, on Sept. 30. At the final event, David Golf photographed participating players and tour officials on site, printed the images and handed them out, and set up a coffee truck with cookies to thank those who had spent the season together.
Sponsorship of professional players in Korea has long been dominated by global golf equipment brands and large conglomerates. The second-tier tour, where the next generation of stars develops, has drawn relatively little attention compared with the regular tour that attracts public interest and corporate money, even though its players show strong skills and potential.
David Golf targeted that structural gap. The company opened its practice range free of charge to players competing in the tournaments. It also installed the Neo-E, made by premium launch monitor specialist Nvisage, at every practice bay so players could review shot data as they trained. The result was a data-driven practice environment on a professional stage where rankings turn on small margins.
The response on site was positive. "Players have been enthusiastic since the Challenge Tour became the David Golf Tour," Yeom Seo-hyun said. "Being able to focus on competing without worries, in conditions on par with the main tour, is the best support a player can get."
Founded in 1990, David Golf has developed and manufactured golf clubs in Korea for 36 years. Its flagship Woody Iron has sold more than 250,000 units to date.
The company has adopted "Score Changer" as its 2026 brand slogan and is expanding its Advancer driver, wood and utility lineups to broaden its reach into the professional market. About 40 tour professionals competed with David Golf clubs this year, including Lee Ji-hoon, a two-time winner on the KPGA Tour.
David Golf said it plans to continue investing in product development and performance technology, along with programs designed to grow alongside players and the tour.
"We want to be more than a title sponsor that lends its name to a tournament. We want to be a brand that stands with players so they can compete and grow in better conditions," said Kim Hyun-tae, head of branding at David Golf. "We will continue to be a reliable partner for the KPGA Tour."
"The number of players using David Golf clubs on the KPGA Tour has risen noticeably this year," said Kim Jin-hyung, a KPGA director. "We look forward to continued growth together with the players."