KUALA LUMPUR: KFC Malaysia has contributed 20,000 face masks to support vulnerable and underserved communities across the Klang Valley amid recent air quality concerns.
The contribution was made in collaboration with Kechara Soup Kitchen (KSK) and The Lost Food Project (TLFP), both partners of the company's KFC Harvest Programme.
QSR Brands (M) Holdings Bhd head of governance Sahada Salihin said the contribution reflected the company's commitment to supporting communities beyond its food business.
"We believe that our responsibility extends beyond serving great meals. We are committed to being a positive force in the communities we serve and supporting those who face daily challenges," she said in a statement.
She added that working with the non-governmental organisations (NGOs) would help ensure assistance reached those who needed it most.
The ceremony was held at Menara QSR, where representatives from both NGO partners received the face masks on behalf of the communities they serve.
The contribution marks the beginning of a two-phase outreach effort aimed at providing additional care and protection to individuals facing hardship.
The first phase involves distributing the face masks through the partners' outreach networks, including to homeless people and underserved families.
KFC Malaysia representatives also joined volunteers from both organisations in distributing face masks and KFC meal packs to the homeless community at Pusat Khidmat Gelandangan Medan Tuanku, Kuala Lumpur on Oct 17.
KSK and TLFP collectively reach nearly 8,000 beneficiaries across the Klang Valley, including residents of charity homes and People's Housing Programme communities with outreach extending nationwide.
The second phase will be incorporated into upcoming KFC Harvest Programme activities, where beneficiaries at participating charity homes and community centres will receive face masks, freshly prepared KFC meals and frozen chicken.
Sahada said the initiative complemented the company's food redistribution efforts through the Harvest Programme.
"Together with our partners, we hope to continue creating a meaningful and lasting impact for the communities we serve," she said.
Introduced in Malaysia in 2019, the KFC Harvest Programme rescues surplus food from participating restaurants and redistributes it through NGO partners to underserved communities and charity homes.
The programme now covers 170 KFC restaurants nationwide and has redistributed more than 61,000 kilograms of surplus food, benefiting thousands of individuals and families across Malaysia.
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