The ‘Seinfeld’ cast reunites (but not really) to address Israel’s elections

Jerry Seinfeld, Elaine Benes, George Costanza and Cosmo Kramer are weighing in on next week’s Israeli elections.

AI deepfakes of them, that is, who appear in a new, three-minute clip, looking and sounding almost exactly like they did on the classic TV show.

But unlike the torrent of noxious fakes from Prime Minister Benjamin Netanyahu and his allies, this one is a force for good: smart satire that captures the urgency of this moment for Israeli democracy, and the hope and anxiety bubbling up among all those who fear for it, including me.

Researchers at the Open University of Israel’s “Ze Be AI” project have identified thousands of AI-generated posts by Israeli parties and politicians, with Netanyahu’s Likud responsible for more than any other.

For example, Netanyahu posted an AI ad showing Gadi Eisenkot, his chief political rival, shunning a young man resembling Eisenkot’s son Gal, killed in Gaza, to instead embrace Arab leader Mansour Abbas. National Security Minister Itamar Ben-Gvir shared an AI video depicting emaciated Palestinians in what looks like a concentration camp. Finance Minister Bezalel Smotrich’s party circulated AI scenes of Israel’s Supreme Court president and attorney general being dragged through burning streets.

These videos put real people in scenes that never happened. They depict violence and turbocharge hatred against Arab citizens of Israel and Palestinians in the West Bank and Gaza. They are designed to mislead and incite, many times with no disclosure to viewers that what they are watching is fake.

The Seinfeld clip is different.

In it, Jerry, Elaine, George and Kramer sit around their diner booth discussing Elaine’s latest boyfriend — who happens to be a big fan of Bibi.

“Elaine, you can’t rule a guy out just because he’s pro-corruption, the establishment of a messianic dictatorship, and dismantling the only Jewish state in the world,” says Kramer.

When Elaine balks at voting, Jerry tries reverse psychology: “Don’t vote, Elaine. Fine by me. But later, when the dictatorship starts, don’t come crying to us.”

The group rattles off the complaints they predict are imminent. Some are absurd: “Why can I only ride on a kosher bike?” Others describe what Israel is already becoming: “Why can’t I say what I think?” “Why is everyone relocating? Why are there no doctors?”

Elaine relents — “I’ll vote, you nudniks” — but when Jerry mentions the date of the elections, it turns out Elaine won’t be in the country. She’ll be in Berlin, at a conference.

The topic? The collapse of Western democracies.

All of this is classic Seinfeld: Kramer’s grandiose pronouncements, the petty grievances, the ironic twist with the Berlin conference.

Yes, it’s a deepfake of beloved characters. The lack of an AI label for the entire duration of the clip may violate Israeli election rules. A caption toward the end implores Israelis, “You Have a Country to Save. Move Your Tuches. Go Vote,” but omits the creator. More transparency would have been better.

But no one watching is meant to think Kramer has views on Israeli coalition politics. These are characters from a decades-old show talking about Israeli elections today. It includes an explicit note that it’s satire. And whereas the Israeli right’s videos depict things that didn’t happen, the references in the clip to crackdowns on speech and mass emigration are all verifiable.

Though no creator for the Seinfeld video is formally listed, it resembles the work of Hagai Lapid, a Tel Aviv–based director and comedy writer who previously spent 14 years at Keshet 12, Israel’s most-watched TV channel, and co-created a string of mockumentaries and wrote for the satirical puppet show Chartzufim. At least one Facebook post credits Lapid as the Seinfeld clip’s creator. Lapid recently posted a viral AI deepfake of British actor Gary Oldman, in character as Jackson Lamb from Apple TV’s Slow Horses, urging Israelis to vote.

Both the Slow Horses video and the Seinfeld clip feel different from AI slop flooding the web because the scripts are well-written and use levity as a lead-in to more serious claims and demands. They can flit across WhatsApp groups and social media in a way that no stern warning about authoritarianism can.

The entire election may hinge on a few votes. Tens of thousands of Israeli expats are planning to fly back to head to the polls. As they prepare to travel to Israel, friends who live there are planning moves abroad should the election leave the far right in power. The Seinfeld clip is aimed at all of these voters.

Seinfeld has been famously described as a “show about nothing,” less a verdict on its quality and more a nod to the way the show finds depth in the mundane. Larry David, Seinfeld’s co-creator, had a core rule : “No hugging, no learning.” Seinfeld’s characters were written to be self-interested, oblivious to the impact they have on the world around them.

This clip violates that rule. It is a call to action, delivered with the best of Jewish gallows humor, the kind that laughs as it sees the axe that may fall, but contains a seed of hope that things may just yet go the other way. Towards the end, a fictional Jerry breaks the fourth wall to plead with the audience:

“What you just saw was satire. Obviously, we don’t vote in Israeli elections. But you Israelis, if you don’t want to turn into a Jewish version of Iran, or collapse and vanish like Nokia or Crocs, all you have to do is move your tuches off your couch and go vote.”

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