APR’s Medicube Enters 400 Costco Stores, Expanding U.S. Retail Reach

Medicube Zero Pore Pad. (APR) Medicube, the flagship beauty brand of South Korean beauty company APR, has entered approximately 400 Costco stores in the United States, further expanding its offline retail presence in North America. The move extends the brand’s distribution network beyond beauty specialty retailers and mass-market retailers to membership-based warehouse clubs. APR announced on Oct. 19 that Medicube had entered approximately 400 U.S. Costco locations this month. The company also completed its rollout across all Costco stores in South Korea during October. It plans to expand Medicube’s presence to all Costco locations in the United States and gradually enter Costco markets in Canada and Europe. The featured product at Costco is a Costco-exclusive package of Medicube’s bestselling Zero Pore Pad. According to APR, the product has ranked No. 1 in Amazon’s U.S. toner category since February 2025. The company plans to broaden its Costco product lineup by adding popular products from its polydeoxyribonucleotide (PDRN) line. APR has steadily expanded Medicube’s offline distribution network through major U.S. retailers. The brand entered approximately 1,400 Ulta Beauty stores in August 2025, followed by more than 1,500 Target locations in April 2026 and approximately 3,000 Walmart stores in June. APR also plans to expand into approximately 3,000 CVS Pharmacy locations by the end of 2026, further increasing the brand’s reach among U.S. consumers. The expansion comes amid strong growth in North America. APR’s North American revenue reached 647.9 billion won in the first half of 2026, up more than 260% from the same period a year earlier. Compared with 2021, the company’s North American revenue has grown approximately 30-fold in about five years. APR is combining its online presence on platforms such as Amazon and TikTok Shop with distribution through major retailers and regional sales channels. The strategy aims to build on consumer awareness developed online by making its products more accessible through physical stores. An APR spokesperson said the Costco rollout would further strengthen Medicube’s U.S. sales base. The company plans to continue expanding through major retailers and regional distribution channels to improve its competitiveness in the local market. APR is leveraging its growth in North America to pursue further expansion across global markets.