Natalie Holloway and Dr. Jason Wersland founded two of the most well-known health and wellness companies in the U.S. However, in a recent discussion, they both noted that building a business centered on wellbeing does not eliminate the challenges of being a founder, including burnout.
At this year’s Inc. 5000 Conference and Gala, Holloway and Wersland candidly spoke about their perspectives on health, wellness, leadership, and personal performance. Both seasoned founders, they detailed the mindset shifts they have made to preserve their longevity, both personally and professionally.
Saying ‘no’ more often
Holloway co-founded Bala after sketching the concept on a napkin in 2017. In the early days of the business, she took every phone call and meeting, trying to say “yes” to as much as possible. However, now, as a seasoned founder, that approach is no longer sustainable.
Today, Holloway focuses on only taking the calls and meetings that are truly necessary to the core and growth of her business, which she and her husband, Max Kislevitz, co-founded. That approach allows her to spend more time with her three children.
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Saying “no” more often is also ultimately what enables her to prevent burnout, preserving the health and longevity of the business.
Delegating strategically
Wersland shares a similar approach.
Although he may be the founder of Therabody, Wersland said he sees no need to retain complete control over every aspect of the business.