MMGY’s Biggest Deal Brings Las Vegas Marketing and Lobbying Into Its Fold

MMGY Global is combining with R&R Partners, the marketing agency behind Las Vegas’ “What Happens Here, Stays Here” campaign that also holds a lobbying arm in Nevada.

MMGY said the transaction is the largest in its four-decade history, creating an organization with more than 800 employees and bringing in R&R’s offices in Nevada, Washington, D.C., and Mexico City. The deal closed September 30 but was announced Wednesday. Financial terms were not disclosed. 

The travel and tourism agency is majority owned by funds managed by EagleTree Capital, which acquired the business in 2023. A press release at the time said MMGY had quadrupled in size since 2016, completing 11 acquisitions and gaining high-profile clients like Brand USA and Visit California. 

R&R extends