Coca-Cola Teams Up With Merchants in Seoul's Haebangchon

Merchants taking part in the "Coca-Cola x Haebangchon" project pose together in front of a newly created Coca-Cola mural in Haebangchon, Yongsan District, Seoul, on the 18th. The "Coca-Cola x Haebangchon" initiative is a local collaboration project that Coca-Cola is carrying out with the merchants' association of the Haebangchon alley shopping district, following a similar effort in the Sinheung market last year. Eighteen shops in Haebangchon have confirmed their participation, and 15 of them have completed their space branding. (Photo courtesy of Coca-Cola)