As of October 2026, Pinterest recorded the highest year-over-year audience growth among the platforms shown, at 76.8 percent. TikTok followed at 17.4 percent and LinkedIn at 16.6 percent. YouTube and Reddit grew by 7.3 percent and 7.2 percent, respectively.
Shifting dynamics in social media usage
Facebook remains the largest social network globally, with over billion monthly active users. However, newer platforms like TikTok are rapidly gaining ground, especially among younger demographics. TikTok's popularity is evident in its percent usage reach in the United States, showcasing its significant impact on user engagement and information discovery patterns.
Brand value and customer satisfaction in tech
The success of social media platforms is closely tied to their brand value and customer satisfaction. Technology companies dominated the list of most valuable brands, with Apple leading with over billion U.S. dollars.