Savings and investment app Acorns has acquired Gen Z-focused social finance app Frich. Financial terms of the deal were not disclosed.
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Founded in 2021, Frich has built up a community of 1.6 million young adults learning how to manage money from each other through stories shared in group chats, comment sections and creator videos, rather than from spreadsheets or formal instruction.
Along with its 1.6 million-strong community and organic creator network, the firm also developed a benchmarking feature that lets members compare their financial habits with their peers.
Acorns says the deal adds an entry point built on peer conversation and gives it a way to start reaching Gen Z communities more deeply, through the conversations those groups are already having with each other.
Frich co-founders Katrin Kaurov and Aleksandra Medina are joining Acorns as co-leads of education and community.
"Investing is intimidating," says Noah Kerner, CEO, Acorns. "Doing it with others can help people get past that. Katrin and Aleksandra helped a lot of people say 'I don't know' out loud, and that's a good place to start. We keep betting on builders like them."
The move marks a continuation of Acorns' strategy of targeting younger users, following the 2023 acquisition of British kids' money management company GoHenry and 2025 deal for EarlyBird, a "family wealth and digital memory" platform for kids.