Unimart has introduced a new customer-focused initiative aimed at making everyday shopping more affordable.
Covering more than 3,500 essential products, the initiative brings customers more competitive prices through improved operational efficiency, direct sourcing and a deliberate reduction in the retailer’s own profit margins.
With household expenses remaining an important consideration for consumers, Unimart is taking a proactive approach to delivering better value without compromising on product quality or service standards.
Commenting on the initiative, Gazi Mahfuzur Rahman, Chief Executive Officer of Unimart, said, “In the current market environment, the cost of everyday essentials has become an important consideration for households.
We believe standing by our customers means more than ensuring quality products and services.
It also means making a genuine effort to ease the cost of their daily shopping. Through, we want to translate that commitment into meaningful value for the people who place their trust in us.” At the heart of the initiative is a series of operational improvements designed to reduce costs and minimize waste.