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Barbie Nutcracker Dolls and fidget squishy sets are tipped to be some of the must-have toys this Christmas, according to London toy emporium Hamleys.
The luxury retailer has officially unveiled its top 15 festive toys that span a wide range of interests and styles, and are suitable for those aged 18 months through to 18 years.
To mark the arrival of this year's festive list, children gathered outside of Hamleys Regent Street store in the capital on Wednesday to ride Hamleys London Christmas Bus and meet Elves and Santa.
Testing out the popular toys for themselves, the youngsters rode remote-control cars along Regent Street before taking interactive animals for a walk through the capital.
At the forefront of the toy giant's list is the Big Squij range - a set of soft, slow-rise squeezable sensory and stress-relief toys that retail for a remarkable £9.99.
Available in a number of playful designs that range from ducks to corgis, mouth-watering croissants and a sweet heart assortment, the toys are made from soft foam or rubber and compress before returning to their original shape.
Elsewhere, the £34.99 Movers and Shakers range of soft toys is also set to be a big hit on children's Christmas wish lists.
The line of soft toys contains playful interactive features designed to imitate a real pet - with offerings of a West Highland Terrier, Golden Retriever, adventurous Husky and playful Black and White Cat.
Barbie Nutcracker Dolls and fidget squishy sets are tipped to be some of the must-have toys this Christmas, according to London toy emporium Hamleys
The luxury retailer has officially unveiled its top 15 festive toys that span a wide range of interests and styles, and suitable for those aged 18 months through to 18 years
Offering a touch of nostalgia to the children of today, Hamleys list also features Articulate Under Pressure - an innovative board game that provides a unique twist to the much-loved classic.
Designed to be a perfect family-friendly game for Christmas Day, the board game is priced at £24.99 and promises 'high' pressure combined with 'loud laughs'.
For music lovers, the Hatsune Miku T-most PVC Figure promises imaginative play at its finest. Aimed towards children aged seven and above, it is inspired by Japan's biggest virtual pop star whose 'voice' was created by a software application in 2007.
Rather than a record label, the songs, styling and stardom have been almost entirely crafted by millions of fans. Hatsune Miku, who was designed by a computer program, is set to finish the latest leg of her world tour at London's 02 Arena on November 12.
In addition to the more modern offerings, figure and character toys also dominate this year's list - including two takes on Marvel's Dr Doom, which retails for £29.99, alongside two Barbie dolls dressed for The Nutcracker, also available to purchase for £29.99 each.
The primal Hatch Megalodon is one of the pricier toys on the list, but offers creative play for children hoping for time away from screens.
Retailing for £73.99, users place the oversized egg into its tank, pour in water and then watch as the Megalodon smashes through. Offering sound effects and lights, it is hard to resist the appeal.
For car lovers, ScorpiX RC's transforming car, which retails for £49.99, is set to offer tons of fun this Christmas. With smoke released underneath the vehicle and a remote control, it is designed for children aged seven and above to enjoy.
And for children with an interest in cooking and all things food, the £19.99 PlayDoh Stamp & Spin Pizza Playset promises hours of fun with five tubs of colourful modelling dough to generate artificial pizzas.
Remote-controlled Thunder Unicorns, priced at £74.99, also promise endless fun with the galloping horses aided with enchanting effects. With a battery included, this is sure to be a big hit on Christmas morning.
It comes as Hamleys are set to offer their Santa Grotto experience at the capital's famous Regent Street store this year, with children aged between two and eight able to meet Hamleys Elves and even Santa himself.
Tickets are priced at £75 for three people on selected December weekdays and weekends.
HAMLEYS 'FESTIVE 15'