“Don’t even try to hide it…”
Koreaboo
ILLIT has been accused of plagiarizing a popular girl group in their new concept photos, with the group and HYBE being hit with major criticism.
Since 2024, ILLIT has been accused of plagiarizing NewJeans.
A “Compilation” Of ILLIT’s “Plagiarism” Of NewJeans Becomes A Hot Topic
ILLIT are set to have a comeback later in the month.
#ILLIT 'BREAK EVEN' Teasing Video
(https://t.co/ff4KMB0PMs)2026.10.26 6PM (KST)#아일릿 #BREAK_EVEN
— BELIFT LAB (@BELIFTLAB) October 5, 2026
Yet, recent concept photos shared of the members have sparked a huge wave of plagiarism claims.
착각하실 분 구합니다 +82 10 26-1026
2026.10.26 6PM (KST)#아일릿 #BREAK_EVEN pic.twitter.com/moqTl0yF47
— BELIFT LAB (@BELIFTLAB) October 15, 2026
This time linked to KiiiKiii.
When the photos were posted, netizens accused HYBE of blatantly plagiarizing KiiiKiii’s recent concept photos, including the blonde hair and the small details within the photos. Some thought that the photos weren’t even trying to hide the copying and even called the company “shameless,” saying they moved on from NewJeans to another group.
kiiikiii não olha agora mas estão requentando os seus nachos https://t.co/JsATwrtiUu pic.twitter.com/ydrbO9yr5s
— ella (@cupcakkiii) October 15, 2026
they don't even try to hide it https://t.co/2iBanKPo06 pic.twitter.com/ptRABF34B2
— ؘ (@sunooeyess) October 15, 2026
since they ran out of newjeans they're now moving to kiiikiii https://t.co/gdwJsBWVw9
— 🐇 (@MHDHH227) October 15, 2026
Kiiikiii’s nachos didn’t even go cold yet https://t.co/3g1atCBt2Q pic.twitter.com/8kMvOpGdP1
— yeincouturee (@yeincouturee) October 15, 2026
hybe is actually so shameless i need to apologize to everyone i ever fought before my frontal lobe started developing. and people quoting with random old pics thinking they’re debunking anything have to be living under a rock and never engaged with anything in the creative world https://t.co/vp1VxElBmL pic.twitter.com/tZZfOEsbKv
— gio (@JHstamp) October 15, 2026
#weird https://t.co/JG9SC8DOen pic.twitter.com/gBocOUZtxv
— ؘ (@everasker) October 15, 2026