Errors were Stoke's undoing in a game in which they tried to go toe to toe with Middlesbrough and came up short.
Stoke should have had a penalty in the first half when Jeremy Sarmiento hauled down Djibril Soumare and Junior Tchamadeu missed a good chance when he raced through on goal in the second.
On another day they might have won by the odd goal in several or taken at least a point but this time it was not to be.
The first 10 games have given us a decent idea of where Stoke sit in the Championship.
They have lost to Swansea, Southampton, Wolves and Middlesbrough who are, along with West Ham, probably the five teams to beat when it comes to automatic promotion.
Against the rest, they have had nothing but good results, suggesting they are right to aim to finish in the lower half of the top eight.
As a team that is still improving, that is not a bad position to be in and they have a great chance to further enhance those projections over the next month.
Games at Derby County, Blackburn Rovers and Portsmouth around home games against Bristol City and Preston North End provide a run of fixtures that could yield a double figure haul in terms of points.
A run of five wins in six unbeaten games may be over but there is no reason to suggest they should not bounce back and put another sequence of positive results together.
Defeat by Boro is one to learn and move on from.