By Efe Onodjae
Midea, a home appliance manufacturer, has introduced a nationwide consumer promotion offering a Chery Tiggo 2 Pro as the grand prize, alongside household appliances and other gifts, to customers who meet its purchase requirements.
The , tagged WIN 9JA WIN, began on October 10 and will run until December 31, 2026, according to the company.
Under the scheme, customers who purchase Midea products worth at least N100,000 from participating dealers will qualify for scratch vouchers through which rewards will be allocated.
The rewards include refrigerators, chest freezers, air conditioners, washing machines, microwave ovens, air fryers and other household appliances, as well as branded merchandise.
The company said the promotion would be supported by a promotional truck tour across selected markets between October 10 and November 1.
The tour is scheduled to cover parts of the South-West, South-South, South-East, North-Central and Northern regions, including Lagos, Ibadan, Abeokuta, Benin City, Warri, Asaba, Port Harcourt, Aba, Owerri, Onitsha, Enugu, Abuja, Kaduna and Kano.
According to Midea, the tour will provide information on the promotion and its participation requirements, while showcasing the vehicle designated as the grand prize.
Speaking on the initiative, Business Head, Africa, Care Global Consumer Ltd., Ashok Dimri, said the campaign was intended to reward customers and strengthen the company’s engagement with the Nigerian market.
In a separate offer, the company said customers purchasing its air conditioners between October 1 and December 31 would be eligible for free installation and a copper kit, subject to the applicable terms and conditions.
The company did not provide details in the information released on how the grand-prize winner would be selected or the specific draw arrangements for the vehicle.
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