SpaceX has launched the Super Intelligence Partner Network for companies that deploy or build on Grok, with Apollo, Nvidia, Snowflake, Databricks, Bain and more than 130 firms joining early. It follows a quarter in which SpaceX’s AI unit turned a profit, mostly from renting out computing power.
SpaceX has launched a partner programme to help businesses use its Grok AI, Bloomberg reported on Thursday. Apollo Global Management, Nvidia and more than 130 other companies signed up early.
The Super Intelligence Partner Network includes data firms Snowflake and Databricks and consultancies Bain & Company and Booz Allen Hamilton, SpaceX said. Some partners will help companies roll out Grok across their business. Others will build plugins that link Grok to tools customers already use.
Partners get training and support, and their staff can take SpaceX’s course for “forward deployed engineers”, who work inside customer companies. Galatiq, a firm that supplies such engineers, is among the members.
The push comes days after SpaceX said its AI unit had overtaken Starlink in revenue. The unit also turned a profit in the third quarter, mostly from renting out computing power at its Memphis data centres rather than from selling Grok, Bloomberg said.
Grok’s business use is growing, though. Grok Bot, the AI agent it launched in August, had more than 800,000 paying weekly users in October. That is double the month before, SpaceX President Gwynne Shotwell said on Tuesday’s earnings call.
Companies are “increasingly using Grok Bot as a force multiplier across sales, marketing, IT and engineering, treating it as an always-on teammate for complex end-to-end workflows,” Shotwell said.
SpaceX has long trailed OpenAI and Anthropic in selling AI to businesses. In May, Reuters reported that Grok had made little headway with US federal agencies. Earlier this month, Musk said Grok Bot would also tap Anthropic’s Claude when it gives better results.
SpaceX has since closed a $60B deal for coding startup Cursor. It has also leaned on companies close to Elon Musk. Apollo was among the first Wall Street firms to test Grok, after it helped finance chips for SpaceX’s AI unit, Bloomberg has reported.