PETALING JAYA: PRISM, the parent company of OYO, has partnered with Berjaya Group to bring ACES Hotel Kuala Lumpur into its Palette brand, adding a new accommodation option for travellers in central Kuala Lumpur.
The hotel now operates as Palette Near Petaling Street Market (formerly ACES Hotel Kuala Lumpur).
The partnership comes as Malaysia steps up efforts to welcome 47 million international visitors in 2026 under Visit Malaysia 2026, the target set by the Ministry of Tourism, Arts and Culture.
Under the partnership, Berjaya Group’s hospitality experience and local market knowledge will be paired with PRISM’s technology, distribution and brand capabilities.
PRISM Malaysia country head Abhijeet Singh said: “Malaysia’s hospitality sector is entering an exciting period, with strong tourism momentum creating opportunities for hotel owners and operators to work together in new ways. Our collaboration with Berjaya Group reflects PRISM’s commitment to working with established hospitality players and bringing our technology, distribution and operating capabilities to properties in the market.”
Palette Near Petaling Street Market is located at Kota Raya Complex on Jalan Tun Tan Cheng Lock and has 81 rooms, positioned as a convenient base for travelers exploring central Kuala Lumpur.
Berjaya Hotels and Resorts Group general manager Pravir Mishra said: “We are pleased to welcome this collaboration with PRISM as we continue to evolve our hospitality offering in Malaysia. By combining Berjaya Group’s local hospitality experience with PRISM’s technology, distribution and brand capabilities, we see an opportunity to further strengthen the hotel’s offering and reach more travelers. We look forward to working together to create meaningful value for our guests and partners.”
The partnership reflects a growing trend of established hotel groups working with hospitality platforms to deliver more consistent experiences as Malaysia prepares to welcome more international and domestic travelers. PRISM and Berjaya Group will continue to explore opportunities to create value for travelers and property partners