Prime Bank PLC has signed an agreement with LE D’OR, a French bakery, patisserie and café chain operating in Dhaka, to offer privileges to its priority banking customers.
Nahreen Quayyum, senior vice-president and head of priority banking at the bank, and Nurfat Yasmin Shova, director of marketing at the company, signed the agreement at the bank’s head office in Gulshan, Dhaka recently, according to a press release.
Under the partnership, Prime Bank’s priority banking customers will enjoy special offers from LE D’OR, adding value to their banking relationship and enhancing their lifestyle experience.
The collaboration reflects Prime Bank PLC’s continued focus on building strategic partnerships with reputed brands to offer exclusive privileges and value-added services to its priority banking customers, the release added.
Through such initiatives, the bank aims to enhance the overall banking experience by offering benefits beyond traditional financial services.
The partnership reinforces the bank’s commitment to enhancing customer experience through tailored benefits and strategic collaborations with leading brands, the release added further.
Hossain Mohammad Zakaria, head of customer propositions at the bank, and Ashiqur Rahman, director of operations at the company, along with other officials from both organisations, were also present at the signing ceremony.