NICOLE SOMMA
Updated
Sydney Sweeney didn’t wait until December to give Christmas her own twist. The Euphoria actress starred in a new campaign for SYRN, her lingerie brand, in which she transformed the spirit of "White Christmas" into a much more sensual production, surrounded by snow, feathers, and sheer lace, true to her style.
Sweeney appeared wearing a lace set, consisting of a bra and a matching bottom piece with straps around the waist. The look was completed with long opera gloves and large white feather accessories that reinforced the aesthetic of a retro-inspired Christmas.
Sydney Sweeney makes "White Christmas" her own
Sydney posed on a snow-covered stage, appeared inside an old-fashioned television, and played with enormous feather fans. The makeup, with red lips and bold eyeliner, and her blonde hair styled in vintage waves completed an image inspired by the glamour of classic Hollywood.
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SYRN's Christmas video also plays with classics and characters associated with this time of year: Sweeney appears in plaid pajamas and a hairstyle reminiscent of Cindy Lou Who from How the Grinch Stole Christmas, before shifting to a darker aesthetic with black and red lingerie.
The succession of images contemplates a more innocent Sydney, wrapped in gifts and Christmas lights, and then a much more provocative one when the campaign moves into lingerie territory.
The four faces of Sydney Sweeney's brand
The concept is not accidental either. SYRN divides its offering into four universes—Comfy, Playful, Romantic, and Seductress—each built around a distinct aesthetic. The company's official website itself maintains those four categories as the brand's core pillars.
The holiday collection will begin to roll out starting on October 27, with the different lines appearing in stages. The ice-blue set from the White Christmas sequence thus serves as one of the main previews of the campaign’s more sensual proposal.
Sweeney thus places herself back in front of the cameras not only as an actress, but also as the main face of her own business. And this time she found in one of the great Christmas classics the perfect setting to do exactly the opposite of going unnoticed.