Generation Z is increasingly concerned about the environmental consequences of digital technology.
According to research by Kaspersky, one in five respondents identifying damage caused by digital infrastructure as a threat to future generations.
Released on International E-Waste Day, the findings show that Gen Z recorded the highest level of concern about the environmental impact of digital infrastructure among all generations surveyed globally.
The study found that 22% of Gen Z respondents were concerned about overconsumption and growing waste, compared with 19% of respondents worldwide.
Meanwhile, 59% of Gen Z participants said they felt confident navigating the digital environment.
The research also highlighted growing interest in sustainable technology, with 11% of Gen Z respondents identifying green data centres as a promising trend.
Maria Losyukova, Kaspersky’s Head of ESG and Sustainability, said Gen Z’s awareness of technology’s environmental costs could increasingly influence the industry’s shift towards greener solutions.
She emphasised that innovation should focus not only on performance and security but also on efficient resource use and extending the lifecycle of electronic devices.
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