Golf apparel brand Malbon has expanded its flagship store in the Apgujeong Dosan area of Seoul, strengthening its focus on golf performance products and brand experience.
Malbon, operated by Highlight Brands, said it has reopened "Malbon 6451," its first flagship store in Korea, after an expansion and renovation. The overhaul comes four years after the store opened in 2022, widening the original ground-floor space to two levels for a total floor area of 279 square meters, or about 84 pyeong.
The renovation centered on beefing up the brand's golf performance lineup and store-exclusive merchandise. Jackets, T-shirts and pants emphasizing technical features were moved to the front of the store, and the "Dosan Exclusive" lineup available only at this location was broadened.
The first floor uses wide glass windows and a latticed wood frame to create a more open feel. Outside, the brand placed its signature BUCKETS sculpture and benches. The newly added second floor houses a lounge-style rest area with sofas and tables, designed as a place where shoppers can relax over coffee and experience the brand rather than simply buy products.
The Dosan Exclusive range spans golf accessories and equipment, including ball cases, ball towels, ball marker sets and golf tee sets, as well as tote bags and driver covers. The products carry drawing artwork depicting the store's exterior and address, adding to the exclusivity of the Dosan flagship.
A Malbon official said the expansion was intended to showcase the brand's golf apparel expertise and its own lifestyle identity on a broader scale. "We will continue to run a variety of marketing programs for golfers with 'Malbon 6451' as our base, offering a brand experience unlike any other," the official said.
