Soorty returns to denim’s democratic roots in its Spring/Summer 2028 collection.
“If there’s one message we’d want the season to carry, it’s that sustainability shouldn’t be treated as a separate story from performance or aesthetics,” said Eda Dikmen, Soorty’s general manager of marketing, communications and branding. “Innovation only matters when it has a clear benefit at every price point, not just the top of the market. This collection gave us the room to prove that across three very different directions—authenticity, functionality and fashion—that denim is for everyone and every occasion.”
Scaling sustainable fibers across the collection is a significant development for the Pakistani mill. Linen runs across multiple concepts rather than sitting in one category. The same goes for Second Life, Soorty’s traceable, denim-to-denim recycled cotton solution.
The vertically integrated mill applies these sustainable fibers to a new non-denim line. Dikmen said the collection is “built substantially around linen” and offers clients “lightweight, raw and natural constructions” that sit alongside denim. “It reflects a genuinely new direction for us in terms of both product and customer conversation,” she said.
However, denim remains Soorty’s core and the focus of its collaborations with supply chain partners like Lenzing, The Lycra Company, Jeanologia and Tonello. “None of this happens in isolation, of course; Soorty is collaborative by nature,” Dikmen said.
New fabrics include Superior100, which combines traceable SOCI organic cotton, Tencel Lyocell – HV100 and refined linen through advanced spinning processes. “The result is a genuinely elevated hand-feel with a distinct visual cast—premium fabric that speaks for itself, made for garments that will be made to last,” Dikmen said.
Soorty also developed fabrics that have “softness engineered from within.” The mill achieves this hand feel through fiber selection and construction, rather than applied as a chemical treatment that wears off over time.
The mill is introducing new dye techniques to address specific parts of the denim market. With Color Lab, Soorty moves beyond traditional indigo with colored weft, reactive-over-pigment dyeing, yarn-dyed sulphur and more. “What’s amazing is that the colors are engineered to evolve naturally with wear; they will not simply fading flat over time,” Dikmen said.
Meanwhile, Cool Fade offers fashion and efficiency. Dikmen said the technology creates “enhanced, sharper, high-contrast” indigo and black shades that react cleanly to laser finishing for a quicker and cleaner dry-process wash-down.
These color innovations align with trend directions that informed Soorty’ S/S ’28 collection. Dikmen said there’s strong demand for lived-in denim with “visible texture, depth, a sense of history in the fabric to keep gaining ground over cleaner, more uniform finishes.”
“There’s continued appetite for oversized, unrestricted silhouettes; not as a trend exactly, but as an attitude shift toward denim that gives the body room rather than shaping it,” she added. “At the same time, there’s growing demand for functional, technical pieces that move fluidly between contexts—travel, work, and leisure—without looking overtly performance-driven.”
The collection sees the return of favorites like the classic and authentic constructions found in Old Friends. Dikmen said clients have come to expect these best-selling constructions from Soorty.
While Soorty continually develops new innovations for clients seeking fresh ideas each season, she emphasized that the S/S ’28 collection offers a broad range of options to meet clients’ diverse needs.
“We work closely with our customers, always. Being where our customer is matters to us. Our global footprint, with teams and offices around the world, means we’re working directly alongside our customers’ own teams to develop what they’re looking for, not what we assume they need from a distance or focus on only what’s trending,” Dikmen said. “Every brand is different—their customers, philosophy, strategy—and what space they keep in the world is unique. It has to be the perfect fit to fit.”