17 best deals from Amazon’s Holiday Beauty Event, according to a beauty editor

Amazon’s Holiday Beauty Event is back, making it the perfect time to stock up on your favorite winter skin care, makeup and hair care favorites. Through Nov. 1, you can shop deals up to 40% off brands like Medicube, Tarte and Crest, along with rotating 48-hour flash deals on makeup, fragrance, men’s grooming and more.

Below, I rounded up the best deals on skin care, hair care, wellness and more that I’m actually buying, plus NBC Selected editor favorites on sale. I’ll update this story with new deals throughout the sale, but keep in mind that some products may go out of stock as the sale continues.

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One of my latest TikTok-derived makeup tricks is spraying a fine, hydrating mist in between steps to help everything settle, and this serum mist from Medicube is one of my favorites to use. It has hyaluronic acid and ceramides to hydrate the skin, along with PDRN to help heal damage from acne and dryness. It gives an extra hit of hydration on hotter days, and it prevents my skin from drying out overnight during the winter months.

After Kelly Rowland told us that Olay’s Super Serum is part of her daily skin care routine, NBC Selected reporter Zoe Malin immediately added it to her own. “The ingredients are hydrating, smoothing, firming, brightening and help improve skin texture, which are all things I want to target, especially now that I have my acne under control,” she says. Malin also likes that the serum is lightweight and absorbs quickly into her skin.

I’ve been a Round Lab fan for years now, and this moisturizer is my go-to when I’m between testing new products and want something familiar and reliable. The lightweight, creamy texture melts into my skin and hydrates without looking greasy, which is great for my oily skin. It has hyaluronic acid and ceramides, plus it’s safe for all skin types, including sensitive skin.

A shiny lip gloss is a must for me, and this Tarte lip balm has hydrating maracuja extract to keep your lips moisturized all day. Malin, who says it’s “one of those products that deserves to be as hyped up as it is on the internet,” wears it almost every day, whether on its own at the office or over a matte lipstick on a broadcast segment. “The application is so smooth and the little stick shape of the dispenser fits in literally every bag,” she says.

This highlighter doubles as a blush, and has a soft-focus glow that helps illuminate the skin by reflecting light, according to the brand. “When I’m doing a full glam look, I’m newly obsessed with using this highlighter on the bridge of my nose, cheek bones and forehead to give my face extra dimension and a little shimmer,” says Malin. Although she’s not a makeup person, she finds it very easy to apply. “Because it’s a liquid, you only need to use a little bit, and it stays on really well long-term,” she says.

NBC Selected commerce editor Mili Godio is a huge fan of this lip balm, and she even gifted it to her bridesmaids on her wedding day. “It’s lightweight, non-sticky and hydrating, plus it leaves a beautiful, shiny finish with a subtle tint,” she says. It comes in ten sheer, glossy shades.

Ampoules are highly-concentrated serums often found in Korean hair and skin care, and this hair serum uses an exosome complex to keep your hair moisturized, according to the brand. The ampoule also has a built-in gua sha-inspired brush to massage the serum into your scalp. Malin, who has tried the serum, says she likes that it absorbs quickly into her hair and that it’s easy to apply.

Wavytalk’s heated round brush has five temperature settings to help you control the heat while you’re styling (and help minimize heat damage, too), according to the brand. Godio loves using this thermal brush to add bouncy curls to her hair. “It adds so much volume, I always look like I just got a fresh blowout after using it,” she says. “Plus, it tames my flyaways and leaves my hair silky and smooth in less than 20 minutes.”.

I tested Lume’s Whole Body Deodorant for over two weeks, and was pleasantly surprised with how well it kept odor under control, even on hot summer days. It dries down quickly and invisibly, and you can use it anywhere on the body, including on your feet and between your thighs.

Colgate’s teeth whitening strips are a longtime favorite of many NBC Select staffers, many of which see results with semi-regular use. “These are my all-time favorite teeth whitening strips, which is saying a lot due to how many options I’ve tested while reporting about dental care,” says Malin. “I notice real results when I use these consistently, plus they’re very grippy, so they stay on my teeth during the entire treatment, and they take seconds to apply.”

Below is a list of categories that’ll have 48-hour rotating flash deals throughout the sale, plus the dates they’ll be on sale:

• October 19–20: Up to 40 percent off makeup
• October 21–22: Up to 35 percent off fragrance
• October 23–24: Up to 40 percent off health and wellness
• October 25–26: Up to 35 percent off men’s grooming
• October 27–28: Up to 40 percent off skin care
• October 29–30: Up to 40 percent off hair care
• October 31–November 1: Up to 40 percent off personal care

• Up to 30 percent off products across all beauty categories
• Includes popular brands like Medicube, Tarte, Olay and Laneige
• Up to 40 percent off select rotating deals
• All highly-rated products with at least 4.0 stars
• Great chance to stock up on seasonal products
• Can serve as an early start to holiday shopping

I’m an associate SEO reporter for NBC Selected who’s been covering skin care, hair care and body care for more than three years. I frequently report on beauty deals during big sales events like Amazon Prime Day, along with weekly reporting on sales and deals from our favorite beauty brands and retailers, including Ulta and Sephora.

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