Jalal Charaf, appointed Morocco’s minister of tourism, handicrafts and the solidarity economy by King Mohammed VI on Friday, October 16, brings experience in business management, higher education and professional training.
Born in 1975, Charaf served until July 2026 as executive dean of Business and Management and president of the Artificial Intelligence Council at Mohammed VI Polytechnic University (UM6P).
He previously served as deputy director-general of the General Confederation of Moroccan Enterprises (CGEM) between August 2019 and June 2021, also overseeing its Observatory of Professions and Skills.
In 2021, he joined phosphate producer OCP, working on Farmer Solutions within its fertilizer division.
Earlier, Charaf held management positions in the private sector and at Morocco’s Office of Vocational Training and Employment Promotion (OFPPT).
He graduated from École Centrale Paris and Paris 1 University and holds qualifications from Harvard, Cornell and Quantic School of Business and Technology.
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